6 reasons for missing conversions in Google Analytics

Why do I often miss 20-25% of Google Analytics conversions or transactions? I have noticed several times for myself that goals that are set up, again and again, are not tracked in Google Analytics, although other systems (own customer systems) clearly show the achievement of goals. This article is about how such discrepancies occur. Missing … Read more6 reasons for missing conversions in Google Analytics

Switching to Google Analytics 4

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What’s new in Google Analytics 4? What should you watch out for when switching? In October 2020, Google introduced the new Google Analytics 4. The previous version is not necessarily known as Google Analytics 3, but rather as Universal Analytics. Since then, Google has marketed the new version very strongly, and so you naturally ask … Read moreSwitching to Google Analytics 4

LinkedIn Ads – The 7 Most Common Mistakes You Must Avoid

The LinkedIn platform is popular for effective online marketing. And yet there are a few things to consider and mistakes are not a common occurrence. Have you already tested your first LinkedIn ads and encountered some errors? Or do you want to test the advertising on LinkedIn yourself and want to avoid the common mistakes from the start? Here you will find … Read moreLinkedIn Ads – The 7 Most Common Mistakes You Must Avoid

A Details Guide On SEO/Search Engine Optimization For 2021

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In this article, I want to explain what SEO is? What are the challenges we have in Search Engine Optimization (SEO)? And what optimization approaches will help you to get better results on Google in natural search? What is SEO? SEO or search engine optimization aims to make your relevant content appear in prominent positions. In addition … Read moreA Details Guide On SEO/Search Engine Optimization For 2021

Google Ads & Images – You Should Use These Ad Formats With Images.

About two years ago, Google converted AdWords into Google Ads. Because the advertising platform has hardly been about keywords for a long time. Rather, ad formats with images are more important today. Sayings like “The power of pictures” or “A picture is worth a thousand words” have come across most of us in various places. … Read moreGoogle Ads & Images – You Should Use These Ad Formats With Images.

Link Building Return On Investment – How to Calculate Link ROI

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Is link building worth it for you? And if so, for which keywords? To be able to answer these questions, you have to calculate the ROI. Suppose one speaks in psychology (or in conversion optimization) that all decisions that we consciously make are about gaining pleasure or avoiding pain. In that case, this can also … Read moreLink Building Return On Investment – How to Calculate Link ROI

Link Removal: How You Can Prevent Google Penalties With A Clean Backlink Profile

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A good backlink profile is a crucial ranking factor. However, webmasters also have to do something for this – preferably proactively. Otherwise, you may face a Google penalty. Some backlinks are more harmful than helpful to a website. On the other hand, some types of backlinks can also have a very powerful and positive effect … Read moreLink Removal: How You Can Prevent Google Penalties With A Clean Backlink Profile

Cheatsheet: Instagram Story Format + Image Sizes At A Glance 2021

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The days when Instagram consisted of simple photo posts are long gone. There are now variousĀ formats such as Instagram Story, Instagram Live, and IGTVĀ to communicate with the target group. Sounds wonderful – but each one comes with guidelines. We have put together a cheat sheet so that you know exactly what dimensions each Instagram story format needs … Read moreCheatsheet: Instagram Story Format + Image Sizes At A Glance 2021