The bounce rate is still considered an important user metric by many SEOs. A high bounce rate is often viewed as a negative signal. It is not that simple. But …
Read moreBounce Rate vs. Pogo Sticking: Which Has More Influence on the Google Ranking
It’s been a while since Instagram Shopping was officially launched. The first tests were carried out in November 2016, and since then, we have had many questions about how to …
Read moreComplete Guide to Setting Up an Instagram Shop in 2020
The biggest shortcoming of Instagram Stories right now? In terms of user interactions, they are quite a dead end at the moment. Apart from a comment function and individual interaction stickers, there …
Read moreLinks in Instagram: This is How it Works Without a Verified Account
It’s not easy to get to the first page of Google today. Countless people try to optimize their blog articles for search engines. But even after months, they barely make …
Read moreHow to Climb to the Top of Google by Researching Longtail Keywords
An XML sitemap provides an overview of all the URLs on your website and helps Google crawl. You have heard of XML sitemaps before, but you don’t know what to …
Read moreXML Sitemap: Why it’s Important and How to Create it For your Website!
What is a 404 error? The 404 error is also known as “Error 404” and is a client-side error that belongs to the 4xx error class. The server receives a …
Canonicals help you fight duplicate content and rank the right content on Google. In my blog post, you will find out what the canonical tag is exactly, in which cases …
Read moreCanonical Tag: This is How You Protect Yourself From Duplicate Content
Most website operators have vaguely heard of it: Duplicate content is dangerous! Google doesn’t like that! Also true. But don’t panic. At least not anymore. Because here you can find …
Read moreDuplicate Content: Understand, Find & Avoid Dangers
The pillar page, since the end of 2018 as the panacea in the SEO scene on everyone’s lips, focuses on topic clusters and turns its back on the once hyped …
Read morePillar Page: The Ultimate Guide to Top Rankings in 2020
The forwarding of URLs is a topic that is often settled in the (for most of us) rather difficult to understand the specialist area of system administrators. In some cases …