Why do I often miss 20-25% of Google Analytics conversions or transactions? I have noticed several times for myself that …
Read more6 reasons for missing conversions in Google Analytics
What’s new in Google Analytics 4? What should you watch out for when switching? In October 2020, Google introduced the …
The keyword for customer acquisition on the Internet is attention. Among many other things, getting these with visual impressions is …
The LinkedIn platform is popular for effective online marketing. And yet there are a few things to consider and mistakes are not a common occurrence. Have …
Read moreLinkedIn Ads – The 7 Most Common Mistakes You Must Avoid
In this article, I want to explain what SEO is? What are the challenges we have in Search Engine Optimization …
Read moreA Details Guide On SEO/Search Engine Optimization For 2021
Google has confirmed it: Changes to the layout can affect the ranking even if everything else remains the same. The …
About two years ago, Google converted AdWords into Google Ads. Because the advertising platform has hardly been about keywords for …
Read moreGoogle Ads & Images – You Should Use These Ad Formats With Images.
Is link building worth it for you? And if so, for which keywords? To be able to answer these questions, …
Read moreLink Building Return On Investment – How to Calculate Link ROI
A good backlink profile is a crucial ranking factor. However, webmasters also have to do something for this – preferably …
Read moreLink Removal: How You Can Prevent Google Penalties With A Clean Backlink Profile
The days when Instagram consisted of simple photo posts are long gone. There are now various formats such as Instagram Story, …
Read moreCheatsheet: Instagram Story Format + Image Sizes At A Glance 2021