WooCommerce Product Groups: Advantages And Disadvantages

WooCommerce Product Groups: Advantages And Disadvantages

I have been using WooCommerce for my shop on my website for many years. The widely used plugin is particularly popular with WordPress users, as it integrates seamlessly with WordPress and runs quite stably in harmony with other plugins.

A professional online shop is a blessing for anyone who wants to offer their products online. There are also many external solutions, so I also use ThriveCart on other sites, for example, but the big advantage of hosting the shop solution myself is that you have access to all content – and you can adjust everything as you wish.

The online shop is no longer limited to digital goods or “giants” like Amazon. Stationary retail is also relying more and more on online offers.

So what you need is a functional, easily tradable tool that allows the provider to quickly and safely add the desired shop functions to his site.

With WooCommerce, you can map almost any scenario. And if WooCommerce does not actually offer a solution by itself, there are hundreds (or even thousands?) Of extensions to the shop with which the functionality can be expanded almost at will.

And should you actually come to your own limits, you can be happy that WooCommerce is one of the most widely used shop systems in the world. The big advantage is that there is a huge community and you are sure to find a good WooCommerce agency in your area.

The handling of the products is also very convenient. I don’t use so many different products on Designers Inn, but a range of product types quickly comes together: Individual products, digital products, memberships (WooCommerce Membership), subscriptions (WooCommerce Subscriptions) or products with availability (WooCommerce Bookings).

The possibility of creating grouped products is also exciting here, for example, to create thematically appropriate product groups.

Such a product group consists of several products that fit together or relate to each other. So you could offer a set of nails to match the hammer. Well, a stupid example, but you know what I mean. These product groups can then be presented together for sale.

Product bundles have a number of advantages

They have a positive effect on the sales of the online shop. Be it offering all products from a single source or creating bundles with affiliate products. If someone buys a WordPress theme from me, I will forward the customer to a one-time offer: Here the customer can purchase my advanced course “WordPress” and my “WordPress security” course as a package.

It doesn’t take many words for these strategies to drive sales, right?

Automatic cross-selling of thematically matching products

It is important that you can group not only simple products but also combine variable products. Each grouping usually attracts a lot of attention from the buyer. In this way, you can deliberately draw the customers’ interest to small add-ons that would otherwise collect dust on the shelf as slow-moving items.

The discount as an incentive to buy

You can also lure a little with offers. Because if a customer should buy grouped products in the online shop, the products contained could be offered a little cheaper overall. Smart bundles can sell very well and even better than retail.

How many products a bundle should contain is not decisive. The only important thing is that these products add real added value for the customer.

Product groups with the standard version of WooCommerce?

The actual creation of the product bundles in WooCommerce is self-explanatory. The free standard version already covers the necessary functions. Basically, you create a new product. Here you assign a handy (and any) bundle name.

Now select the products that are to be grouped under “Product type”. All products that should be part of the product bundle are entered under “Grouped Products” via “Linked Products”. Finally, you define the individual display order, then you load a suitable graphic for the product group – and that’s it!

I wish you a lot of fun with your first product group!