Tips For Blog Name and Domain Selection

Tips For Blog Name and Domain Selection

Now that we have done the essential preliminary work and planning in the first article of the “Blog Start” series, we are now taking the practical steps of building a new blog.

Fundamental and necessary right from the opening is a domain for your blog.

This should be well thought out. It is still one of the leading figureheads for the new blog.

In this article, I’ll go over the selection of a suitable domain and show you what to look for.

Why is the choice of a domain so important?

 There is not the perfect domain to search for desperation, depending on how you want to see it.

The domain selection is not the search for the right domain, but a matching domain. Often you will have several domain variants to choose from, which have all the advantages and disadvantages. So do not panic.

To the question “Why is the choice of the domain so important?” The following comments:

  • The domain of a blog transports the message/theme of the blog before anyone has even entered your blog.
  • Even if the domain name used to be more important for search engine optimization, you should also select the domain name based on SEO criteria.
  • The domain name is next to the actual blog name, which remains in the memory of the people. Among them, one becomes known.
  • A blog domain should also work offline and do well on a business card, for example.

Among other things, for these reasons, one should think carefully about how the own domain name should read.

But what about the relationship between blog name and domain?

Blog name and domain

Some people may wonder where the difference should be. And that’s precisely how I see it.

The blog name (eg, “self-employed in the network”) and the domain name (“”) should match. This makes it easier to remember the domain and ensures that essential keywords occur several times in the domain and on the blog.

The theme of the blog should generally be reflected in the blog name and domain name. That’s another reason why it’s better to limit your blog to a specific topic. 

Ideally, blog name, domain, and content are one big whole and are perceived as an ideal source of information on the subject.

If you would name the blog name and the domain differently (because you want to have 1-2 important keywords in the domain, for example), then this confuses the visitors rather and ensures a somewhat non-round picture.

So it’s important to find a blog name that works as a domain, and vice versa.

An important decision in domain selection is the choice of TLD, the top-level domain. This means the endings of all domains, such as .com, .in. .org, or .net etc.
Again, there are no clear and, above all, definitely reliable statements about the implications of other TLDs.

Choice of TLD

An important decision in domain selection is the choice of TLD, the top-level domain. This means the endings of all domains, such as .com, .in. .org, or .net etc.

Again, there are no clear and, above all, definitely reliable statements about the implications of other TLDs.

The tip is that you should have your server in the country from which you use the TLD. If you have a domain with the extension .au, then the server should ideally also be in Australia.

Of course, the TLD is not a KO criterion, but it is a factor of many.

However, it is often the case that your dream domain is already taken, for example, but the address is still free, for instance, with the suffix .net. Here one should consider exactly how important the address is in this form and whether one accepts not to have a .com ending.

The choice of the domain from an SEO point of view

Previously, you could storm with the right domain on the front seats in Google and Co. Meanwhile, the relevance of the domain has dropped from an SEO-technical point of view, but still present as a factor.

A while ago, it was also said that you should separate words in the domain with a “-,” because otherwise, Google can not recognize the individual keywords. This, too, is not so relevant anymore.

When choosing a domain, I always use the following criteria and have gained good experience:

  • use generic terms

Many companies want to use their company names (for eg., and art terms are often used as domain names. Both are usually not ideal. After all, users search for generic terms and less for real names and names. And of course, that also applies to blogs.

  • Terms separate

Mostly I separate the concepts in the domain with a hyphen. So I usually decide on “” instead of “” This has mainly readability reasons since it is more difficult to read without a hyphen in more than two terms. “” was worse than “” And often, hyphenated domains are still free, while domains without a hyphen are already gone.

  • Not too many terms

It is, of course, exciting to include as many relevant keywords in the domain. However, with me, 3 is usually the upper limit. Again, it is the readability and memory. After all, your blog is often linked to the domain name as link text, and the domain should leave a good impression. And even Google will undoubtedly be suspicious if a domain consists of 8 or 10 terms.

  • It must fit

In the end, with all the criteria, it all depends on the domain matching the blog. The domain must reflect the content of the blog and raise expectations, which are then really fulfilled in the blog. However, one should also make sure that the content of the blog will evolve later and change. This should be considered when choosing the domain.

  • The blog vision

A criterion is also the vision of your blog. Especially if you want search engine traffic, then you should have essential keywords in the domain. On the other hand, if you’re going to make a name for yourself and establish a brand, then often an art term is also suitable as a domain.

The domain is not as important as SEO as it used to be. But you should not forget the SEO aspect.

New or old domain?

Most bloggers sign up for a new domain. But why not just look, if you can get an old domain.

An old domain offers some advantages that you should consider. The Internet is full of garbage today. Every day, new websites are being created, and Google has become very cautious.

That’s why it takes a while for new sites with new domains to be listed in Google above. This waiting time can, for example, shorten the right old domain. If it was well managed and has trust in Google, then such a domain is worth gold.

Not to mention the backlinks that an old domain already has and also the direct visitors coming through the backlinks.

The disadvantage, however, is that usually not precisely the domain is to have, which one wishes. So you have to make compromises here and there you have to weigh whether you change your blog name in favor of an old domain or instead register a new domain that matches the desired name.

Legal Aspects

The legal aspects of choosing your domain are not unimportant. Since one or the other trouble or at least has gotten stress.

From a legal point of view, the following points should be taken into account when choosing your domain:

  • existing brands, names of third parties, company names, etc.

There is only trouble if you use names in the domain where you have other rights. Although there are eg, blogs that lead “Google” in the domain, eg, the, usually, this is not recommended. If you have built backlinks, then it hurts a lot if you have to hand over a domain. Not to speak of any punishments. I then search mostly in Google for the domain name I have considered, and if there is nothing, then you are relatively safe.

  • no city names or license plates

Also, that usually gives trouble. However, if you register a blog with the domain “,” nothing should happen. The car license plate should be but generally, be.

  • Typo Domains

This, too, is quite popular. However, companies often also warn against typing error domains so that you also have bad cards with “” Also, typing error domains are rarely suitable for building a particular brand and are not professional.

So from a legal point of view, you should be careful when choosing your domain. Better check again on the Internet. If not, someone already has rights.

With domains that consist of generic terms or art terms, you are usually on the safe side.

Step by step to finalize domain name

your domain Finally, again, the essential points to consider when choosing your blog domain:

  • Thinking

One should think carefully before, what is the topic of your blog. The domain name is based on this.

  • Goals and visions

What are the goals and ideas of your blog? If you want to establish a brand, get a lot of search engine traffic, etc. The target audience also plays a role. If you only want to reach a specific region, then you should include geographical keywords in the domain.

  • SEO

From an SEO point of view, there is a lot to consider, and you should find the “best” keywords.

  • Usability

In the end, however, it is people who read your blog, and for them, the blog name and the domain should fit very well.

  • Old domain?

Could you use an old domain owned by Google Trust?

  • Availability

Are the desired domains available at all? Do variations, such as hyphens, do something? Does a domain name generator tool help with alternative findings?

  • Legal check

Is the domain name harmless, or can it be annoying?

  • Domain owner

Make sure that you are registered as a domain owner and not your service provider or the “Internet expert” from the neighbor entrance.

I wish you lots of fun and success in finding a suitable domain. 👍