There are quite a few WordPress plugins out there that can help monetize a website. In particular with the popular Amazon affiliate program With the right plug-in, it is relatively easy to integrate affiliate links on a website and thereby generate income.
Since affiliate links can help generate sales with a website, depending of course on the respective traffic, it is important to choose a reliable and trustworthy plugin. This means that I was looking for a plugin that doesn’t manipulate the links or unexpectedly stop working and thus endanger the income.
However, while testing the various Amazon affiliate link plugins for this article, I quickly realized that many of these plugins are not adequately supported, developed or updated, while others are not widespread enough to get an idea of how reliable and trustworthy they are.
In view of this, there are only three plugins presented in detail in this article, but they are all really recommendable and have proven themselves! One of them is even free and the other two are affordable plugins that help monetize a WordPress website with Amazon affiliate links.
Let us begin …
Via the Amazon affiliate program
Before we get to the plugins, it pays to quickly explain what the Amazon affiliate program actually is and how it can help monetize a website.
If you already know and are already a participant in the affiliate program, you are welcome to jump to the recommended Amazon affiliate link plugins for WordPress .
In short: After you have signed up for the Amazon affiliate program, you can create recommendation links to every page on Amazon and then publish them on a website, for example. Of course you can also distribute these affiliate links via social media channels such as Twitter and Facebook or send them by email and newsletter.
It is important that the recommendations are meaningful in the respective context, because they should lead visitors who want to buy something to the Amazon shop with one click. Because only if a visitor who has clicked on such a link also buys something, you receive a small commission based on what he has bought. How high this commission is depends on the respective product category. Here is an overview of the current reimbursement of advertising costs.
Although the compensation percentage is quite low compared to other affiliate programs, there are a number of advantages to promoting products on Amazon.
- First of all, the conversion rate is usually very good because most people already have an Amazon account and are used to shopping there.
- Second, there are so many different products on Amazon and on the Marketplace that you are sure to find something relevant and relevant to the content of the page that you can advertise on your website.
- It can also happen that consumers buy several items at once on Amazon and this increases the referral commissions.
It’s really easy to create Amazon affiliate links, for example through the PartnerNet Site Stripe, and then publish it in a post. However, as we’ll see in a moment, there are some advantages to using a WordPress plugin …
The Best Amazon Affiliate Link WordPress Plugins
So here are the recommended Amazon affiliate link management plugins for WordPress: As already mentioned, there is a free plugin that covers all the essentials, as well as impressive paid plugins with many other useful functions and features.
Amazon Auto Links Plugin (Free)
According to the reviews, the free Amazon Auto Links plugin reliably ensures that all links on a website are automatically converted into affiliate links. Instead of having to generate an affiliate link on the Amazon website for every product that you want to recommend, you simply enter the Amazon partner ID once into the plugin dashboard on the website, and this ID is then used in all published links to Amazon.
The integrated function with which the IDs for local Amazon Associates programs can be stored, such as for the partner programs in the USA, Brazil, Canada, China and other countries, is particularly important for English-language websites with international traffic. The plugin recognizes the location of the visitors (based on their IP address) and then forwards them to the respective shop, which of course massively increases the chances of conversion.
In addition, the plugin also helps to find suitable products that could be integrated on the website. If you create a new post or a new page in WordPress, you can search the Amazon inventory directly via the plugin and select which links should be inserted in the WordPress editor! Last but not least, the Amazon link plugin also includes templates that help improve the appearance of the affiliate links, which hopefully leads to more clicks and sales.
So if you’re looking for a free option, the plugin is Amazon Auto Links a very good option!
AAWP – Amazon Affiliate Program WordPress Plugin
The “ Amazon Affiliate WordPress Plugin“, Short AAWP, aims to take care of every aspect of monetizing a WordPress website using the Amazon affiliate program. Although it is not a free plugin (AAWP is available from 39 EUR), you can say that AAWP has enough useful functions to justify this price!
Of course, AAWP containsthe really time-saving functions that are also available in the free Amazon plugin. All links to Amazon can be automatically assigned the referral ID and the income from international websites thanks to the geotargeting function increase.
In the geotargeting implementation of AAWP. It doesn’t matter from which country a visitor accesses the website. If they click on an Amazon link, they will be redirected to their local Amazon shop, such as Amazon.de, Amazon.com, Amazon.co.uk or Amazon.in.
But that’s not all!
Thanks to the integrated product comparison table generator For example, several items can easily be displayed side by side and compared, which makes it easier for visitors to decide which product to buy.
To create a table, you simply enter the product ID or ASIN number of the items you want to display and the plugin does the rest. Thanks to the integration of the most important product details such as price and rating, your visitors can easily see which Article is the best option for them without leaving the website and doing further research.
The prices displayed can even be updated. The data is retrieved via the Amazon Product Advertising API and updated automatically. Frequently required data is cached locally, thereby reducing the number of API queries. All elements generated by AAWP are of course responsive, ie optimized for display on desktop PCs, tablets and smartphones, and even work on AMP websites!
Another reason I recommend AAWP is the ability to create bestseller lists for a specific product type or to automatically list the latest products in a specific product group.
This means that the product recommendations are always up-to-date and contain available products that customers like and often buy from Amazon, which significantly increases the chance of a sale.
And the best: Since version 3.14, the Amazon WordPress plugins fully support the so-called Accelerated Mobile Pages (AMP)! All forms of representation including the comparison tables are displayed cleanly and in accordance with AMP.
The plugin is developer-friendly, technically very flexible and can be used in combination with any theme . There are also tools for creating eye-catching product promotion boxes and integrated click tracking for insights into the interaction of the audience with the affiliate links.
Why not the official plugin from Amazon?
Maybe you have already seen that there is a WordPress plugin from Amazon itself. The “Amazon Associates Link Builder” is the official and free WordPress plugin for Amazon partners. The plugin can be used to search for Amazon products from the WordPress editor and link them to the website. The API gives you real-time access to current prices and product availability.
That all sounds very promising, because according to Amazon, not only text and price links can be created with the plugin. There are also templates available for different types of product boxes with pictures, prices and other product information. These templates can be edited or you can simply create your own templates.
Conclusion & final considerations
I recommend the free Amazon Autolink plug-in for beginnersand for professionals or website operators looking for more options for integration, either the AAWP WordPress pluginor the amazilon plugin for top affiliates. Depending on whether the geo-targeting function and AMP or the integration in the search is more important.
If you are just starting out with affiliate marketing or if you don’t get a lot of visitors, the manual creation and integration of the links is absolutely fine. One can also use a general link management plugin like Pretty Links use. However, as soon as the traffic increases and the website grows, the use of your own Amazon PartnerNet plug-in makes the management and creation of suitable links easier and more efficient.
Which plugin do you use to monetize your WordPress website with the Amazon affiliate program? Let me know in the comments below!