The blog (or that, as you like) is the central core element in many social media strategies. And that’s a good thing because the blog belongs to the company’s digital property, in contrast to appearances on third-party platforms, which are not subject to its own sphere of control.
But what use is a blog that nobody reads? Simply posting an article on the Internet doesn’t really help. Traffic is needed. For a blog, visitors are the fuel that keeps it going. With the appropriate tricks, you can achieve a large reach through social media portals such as Facebook, Twitter, etc. In order for this to work, you should take advantage of all possibilities in your blog for a higher reach. Many of them can be checked off quickly and easily using a plugin.
Use the 7 best social media plugins now to convert your visitors into shares, likes, tweets and sales. Expand your blog and get the most out of your content.
A quick warning in advance: Too many plugins are not good for your blog. They worsen the loading time, inflate the source code and in extreme cases, can even create additional security risks. So if you have the option of “hard-coding” functions (i.e. programming the functions directly in the blog software or having them programmed), do so.
Avoid as many plugins as possible. And then pick the ones that bring you real added value. If you use the 2-3 most important for you out of the following 8 plugins, you are already on a very good way.
Social Media Plugin No. 1 – Click to Tweet
Click to Tweet is a very simple but effective plugin. This enables you to add effective quotes, sayings or short news to your content. On the one hand, you create visual spots that catch the eye and, on the other hand, give your visitors the opportunity to tweet your quote with just one click.
The installation is simple. The tweet boxes are inserted via shortcode or directly via the WordPress text editor. You can define a short sentence that will then represent the content of the tweet. Your Twitter name and the link to the blog post will then be added automatically.
Tip: Include hashtags directly in the sentence or append them to the sentence. This can provide more attention and reach on Twitter.
To the plugin: https://wordpress.org/plugins/click-to-tweet-by-todaymade/
Social Media Plugin No. 2 – Easy Social Share Buttons
If you don’t feel like using the standard like and share buttons that social networks make available to us (for example because they are ugly, inconsistent and inflexible), then you should definitely take a look at the easy social share buttons. With this plugin for WordPress, you can easily make sure that the readers do not overlook the social buttons and are guaranteed to find every important social media platform.
The nice thing about this plugin is that it not only looks very good and provides the opportunity to distribute your content but also provides statistics and click numbers, includes a fan counter and is very flexible in its structure. For example, in addition to the buttons, you can also display the total number of shares across all networks.
Easy Social Share Buttons contains an enormous number of design options and the largest possible selection of social networks – including XING and WhatsApp. The buttons are programmed in such a way that they do not overload the blog’s loading time. And there are templates for different types of buttons, e.g. below / above the content, as a sticky sidebar or popup. What more do you want…
Unfortunately, the plugin is not available for free. But for less than 20 euros you can use the buttons on any number of WordPress installations. A good investment:
Social Media Plugin No. 3 – Yoast SEO
The WordPress SEO plugin from Yoast is not a social media plugin, but, as the name suggests, intended to improve search engine optimization. However, it contains an important function that social media marketers should consider: Open Graph tags and Twitter cards can be defined for each blog post. This is especially important for those who do not use a share button plugin that already contains this function.
The Open Graph tags indicate what a share looks like on Facebook and some other large social networks. You can define the title, the description text and the preview image. By default, Yoast generates the title and description from the SEO title and the meta description. Often, however, you want to choose a different title or description for a Facebook share than the one offered to Google. This can be regulated using Open Graph tags.
Above all, the image is of great importance, as it decides whether the share is noticed in the news feed, arouses trust and curiosity and thus ultimately produces a click – or not.
In addition to Facebook, the Open Graph tags are also used by LinkedIn, XING and a few other networks. Only Twitter has its own function, Twitter Cards. But you can also set this via the Yoast plugin.
To the plugin: https://wordpress.org/plugins/wordpress-seo/
Social Media Plugin No. 4 – Sumome: The Highlighter
The highlighter is a very special plugin. When reading an article, many people mark the line or sentence they are reading with the mouse. I also regularly catch myself doing it. With the Hightlighter from Sumome, you have a social media plugin that takes advantage of this effect.
If the reader selects part of the text, a small window opens automatically, inviting you to tweet or share the section including a link to the article.
Short, crisp sentences, quotes or headings, in particular, are often shared in this way. Simply install the plugin, the window will open every time you select it, and with a little luck, the message will go around the world.
For the pros among you, there is also a pro version. A lot of subtleties can be set here, such as the color and size of the share buttons and much more. The highlighter is a must for a modern blog that wants to achieve the largest possible reach.
Social Media Plugin No. 5 – jQuery Pin It Button For Images
Of course, a blog isn’t always about the text. Visitors are also happy to share the pictures and recommend them to others. Nothing is better for this than Pinterest. Millions of people visit the platform regularly to find interesting pictures or to post their own.
With the social media plugin jQuery Pin It Button For Images you can easily integrate a solution in your blog that places a Pinterest Pin It button over every image of the desired post. This gives your visitors the opportunity to quickly distribute graphics and photos.
The plugin is free and can be downloaded with one click as it is available in the WordPress plugin database. In addition to the Pin It function, the images are also highlighted when you mouse over them.
Social Media Plugin No. 6 – Exit-Intent Popup with Page Plugin
What still works very well are exit-intent popup plugins. This means that the blog is almost automatically able to recognize whether a visitor has the intention (intention) to leave the page again.
The action is usually triggered when the visitor moves the mouse upwards towards the “close button”. As soon as he moves his mouse pointer up and out of the page, a layer opens containing the desired message.
With the Exit Intent Popup Plugin, for example, advertising messages can be displayed, but also a Facebook Page Plugin. Here the visitor can become a fan of the Facebook fan page directly and, depending on the setting, even sees some of his friends who are already fans.
The actual page is darkened so that the surface of the popup immediately catches the eye. That means maximum attention from the readers.
Such popups are of course a steam hammer and should be used sparingly. The exit-intent version is still the most cautious version because the user wanted to leave anyway and is not annoyed in the middle of visiting the website. Nevertheless, such a popup should only be triggered once in a certain period of time. It’s also a good idea to keep a close eye on the bounce rate and feedback from visitors.
In principle, any exit intent solution whose layer can be freely defined is suitable for realizing an exit-intent popup for catch generation. A popular example is Popupally, which comes in both free and paid versions:
Social Media Plugin No. 7 – OnePress Social Locker
If you provide your readers with high-quality content and would like to get a like for the article or even the entire fan page, you should use a social locker. With this social media plugin, you are able to only tease certain content or areas of your blog in order to then pick up a tweet, share, like or pin it.
If the visitor wants to read the entire article or take part in a competition, he or she has to carry out a social media action that you can specify.
This is very useful if you have a lot of readers, but they are a bit “like lazy”. However, it only works in connection with really high-quality content (or very attractive prices for competitions) that are really worth liking. For example, additional downloads for blog posts are particularly suitable (e.g. a blog post about a certain calculation method and a spreadsheet with the finished formulas as additional content).
Incidentally, such social locker plugins can still be used to perform fan gates, such as those used by Facebook.
OnePress Social Locker is available as a free version as well as a professional version for $25. The professional version offers more buttons, more design options and more options.
To the plugin: https://wordpress.org/plugins/social-locker/
Conclusion: with social media plugins for more reach
So you see that you can move a lot with the right plugins and the appropriate setup of the site. Spreading it on social media sites like Facebook, Twitter and Pinterest is immensely important if you want to build a loyal readership that will be informed about new articles on your site within a short time.