How Does Marketing Work in The Franchise System?

marketing in franchise

Franchising is based on healthy cooperation between a franchisee and a franchisor, which is often an extremely successful and internationally known company. At the same time, the latter is also the reason that managing directors decide to become franchisors and applicants who decide to become franchisees. Why is that? Franchisors are interested in ensuring that their already popular brand continues to be … Read moreHow Does Marketing Work in The Franchise System?