A Brief Guide on Inbound Marketing

What is inbound marketing? Inbound marketing is about drawing potential customers’ attention to your company with relevant and helpful content and providing them with added value across the entire customer experience – via your website, blog, and social media. Meanwhile, potential customers have the opportunity to interact with you via email, chat, and other channels. … Read moreA Brief Guide on Inbound Marketing

Inbound Marketing for IT & SaaS: Content Brings Customers

inbound marketing

Does the IT industry also need inbound marketing? And is content necessary for good SaaS marketing? Definitely yes! We would even argue that digital products are particularly dependent on good content – and show why. IT companies or software providers have to sell – that doesn’t distinguish them from other businesses. But you are facing … Read moreInbound Marketing for IT & SaaS: Content Brings Customers