Why Car Brands and Dealers Need To Move To A Holistic Marketing Approach

automative marketing

Tackling the “silo” mentality is one of the biggest limitations in (online) marketing in the automotive industry today. This is especially true for the automotive groups, where manufacturers and dealers act as autonomous entities, each responsible for their own successes and failures. But car buyers do not differentiate between messages that come from the dealer … Read moreWhy Car Brands and Dealers Need To Move To A Holistic Marketing Approach