SEMrush Alternative: 8 SEO Tools In Comparison

The topic of SEO is becoming more and more important nowadays to be found on Google (on the first page) and to generate organic traffic. Because who likes to look at the second page when they want to find something on the Internet? 

The number of freelancers and small business owners who have to take care of search engine optimization themselves is growing. In this article, we’ll show you 8 alternatives to SEMrush and the reasons why you might be doing well with these providers too.

SEMrush Alternative: You should know these 8 alternatives to Semrush

If you want to do successful SEO, then you can’t get past SEMrush, can you? In this article, we will show you 8 alternatives to SEMrush and take your SEO to a higher level.

Ubersuggest

Ubersuggest is a comprehensive SEO software from Internet guru Neil Patel that combines all the important functions of SEO software. 

Keyword research, backlink management and competitor analysis are part of the standard repertoire. Of course, that’s not all. So that you can test everything extensively, there is a 7-day test version of the software.

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

Yes

Benefits:

  • many functions
  • Cheap

Disadvantage:

  • Data is not always close to reality

Costs:

Individual: €29 per month

Business: €49 per month

Agency: €99 per month

Google Keyword Planner

With the Google Keyword Planner, you can manage and optimize your campaigns on Google Ads free of charge. However, the tool provided by Google also provides you with information on search volume and the competition for certain keywords. And it’s completely free if you use Google Ads.

Keyword research:

Yes

Backlink profile analysis:

No

Competitor Analysis:

No

Benefits:

  • free

Disadvantage:

  • for keyword research only

Costs: 

no

Ahrefs

Why should you choose the Ahrefs SEO software? The question is easy to answer. At Ahrefs you get a lot of performance for your money. The software is suitable for both smaller webmasters and larger companies. 

Ahrefs processes a lot of data from the Internet, and you can then access them on a user-friendly interface. The most important tools for your SEO are, of course, available to you at Ahrefs.

You can do keyword research, manage your links, track keywords, and analyze your competitors. And much more. At Ahrefs you get a free version with a stripped-down offer where you can manage your own site, but not do any real research or analysis of other sites.

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

Yes

Benefits:

  • Use of great data

Disadvantage:

  • High price

Costs:

Lite: $ 99

Standard: $ 179

Advanced: $ 399

Agency: $ 999 

Moz Pro

If you are looking for software to optimize your website, then you may be at the right address with Moz Pro. With Moz Pro by your side, you can take advantage of a variety of SEO features. This primarily includes campaign management with associated campaign tracking. 

Keyword research, link management and the analysis of your competitors are also part of the Moz Pro product portfolio. You can manage multiple pages with Moz Pro and track the keywords for which these pages are ranking.

Unfortunately, there is no free version, but you have the option of using a test phase before choosing the paid version. After a 30-day trial period, you pay $ 149 net per month for Moz Pro.

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

Yes

Benefits:

  • Lots of functions

Disadvantage:

  • A bit confusing for beginners

Costs:

$149 plus sales tax per month 

SpyFu

SpyFu’s software for optimizing your SEO activities has been around since 2006 and is becoming increasingly popular. The software provides you with all the important functions you need for your SEO optimization.

Tools for researching your keywords, ranking lists and keyword tracking, as well as an analysis of your competitors are part of the standard scope of the SpyFu software. 

A free version of SpyFu is unfortunately not available to you. You also do not have the opportunity to test the various versions of SpyFu is a free trial period. The basic version starts at a monthly price of $33 with an annual payment.

Keyword research:

Yes

Backlink profile analysis:

No

Competitor Analysis:

Yes

Benefits:

  • Ease of use

Disadvantage:

  • Price/performance ratio could be better

Costs:

Basic: $39 per month, $33 per year,

Professional: $79 per month, $58 per year,

Team: $299 per month, $199 per year

WordStream

With Wordstream, you can efficiently create and optimize your advertising campaigns. The main channels for which WordStream is suitable are Google Adwords, Facebook and Bing.

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

No

Benefits:

  • Very specialized

Disadvantage:

  • price

Costs: 

WS Advisor: 45 € / month

WS Advisor plus Assist: 275 € / month

WS Advisor plus Offline Assist: 589 € / month

Serpstat

With Serpstat, you can bring a real alternative to SEMrush into your home. Serpstat offers you a variety of functions that will simplify your SEO life. Serpstat helps you to find the right keywords for your campaigns and compares them with your competitors. With the help of Serpstat, you will be able to gain visibility in your niche. 

Backlink management is, of course, also included. You process a large amount of data and are already working with 20 databases. You get a free version of Serpstat, and you can also test the Pro version. Serpstat is connected to Google Analytics for your analysis. 

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

Yes

Benefits:

  • Lots of functions

Disadvantage:

  • User interface could be more user-friendly

Costs:

Lite: $69

Standard: $149

Advanced: $299

Enterprise: $499 

Majestic

With the SEO software Majestic, you can benefit from the many functions as an SEO beginner, but also as a professional. The software adapts to the size of your company, and you get more features when you upgrade. 

The Lite version already contains many functions, such as a keyword generator and checker, as well as a backling tester. Of course, there is a lot more. The lite version costs you € 46.99 per month. 

Keyword research:

Yes

Backlink profile analysis:

Yes

Competitor Analysis:

Yes

Benefits:

  • Many tools combined in one software

Disadvantage:

  • no

Costs: 

Lite: €46.99 per month

Pro: €94.99 per month

API: €379.99 per month

Have you already decided on an alternative to SEMrush?

You now know many alternatives to SEMrush, and there should have been something for you too. The different providers have excellent software on the market that can help you with your SEO activities. Which software is right for you?