The sixth part of the blog launch series is about the look of the new blog.
If you have installed WordPress correctly, then expect a first a relatively unspectacular default theme, which is not suitable for giving the blog a distinctive appearance.
That’s why I’d like to introduce you today to ways you can come up with an individual and appropriate theme for your WordPress blog.
What is the theme?
One of the others may already wonder what a theme is.
On the right screenshot, you can see this blog here in the default layout, which brings WordPress. This theme does not look great, but it is a good foundation for custom themes. But that’s another topic.
This is known, for example, from Windows or some computer programs. Themes are interchangeable layout packages. You can easily and quickly change the look of the blog in WordPress.
This works because WordPress programmers have made a very consistent separation of layout and programming.
To activate a new theme for your blog, you have to unzip it and upload it via FTP to your webspace in the folder “wp-content / themes /.”
Only you can see the just uploaded theme on the admin page “Design” as a small picture and can with a click on its preview.
By clicking on “Activate,” it is then already visible to all readers. Before you should test in the preview, but if everything is displayed correctly so far.
Why an individual theme?
Possibly. the one or the other now asks the question: Why not just use the default theme?
That’s clear and well optimized. And the readers find the text immediately and. That’s what it’s all about!
That’s not wrong. But there is more to a blog than just the text. The layout/theme of a blog is significant for 2 reasons.
- On the one hand, you can emphasize the theme of the blog with a suitable theme. For example, if you have a football blog, it would be a good idea to find a theme that includes a football, for example. Or in a digital camera blog, it would be appropriate if thawing lenses, etc. in the header, for example. Thus, the theme supports the underlying thematic message of the blog and so even better addresses the target group.
- Secondly, it is also about the recognition effect. Readers must recognize the blog at first glance. This helps a lot to make a name and get general attention. If you were to use the default theme, the content would be just as good, but it just would not stay that way.
That’s why I chose the theme for digitalgarg.com, which you can see here. It stands out noticeably more than the standard theme and therefore remains more in memory.
Where can you find free themes?
There are many other sources for free themes on the web.
On WordPress free theme there are regularly the presentation of new themes. Since you can see very well that there are many more themes. And they usually look perfect too.
The adaptation of a theme is usually not difficult if you are a little familiar with HTML.
But you should inform yourself beforehand and google for a theme. Because there are also themes that contain malicious code or should not be used for other reasons, so be careful.
Paid themes as an alternative
In addition to the free themes, there are, of course, paid premium themes for WordPress.
Why pay for a theme when there are thousands of free ones?
- A good reason to pay for a theme is quality. Paid themes are usually very well optimized and up to date. Typically, SEO settings, for example, have already been optimized. Or you can find themes for particular purposes, such as affiliate themes.
- Chargeable themes usually have support. Some developers of free themes do, but you can not count on that. And especially if you can not handle HTML and CSS yourself, support is very important.
- The most important argument, in my opinion, however, is that paid themes are not as common on the web as free ones. So you have a higher cost with a paid theme to increase your own recognition value.
As per my recommendation you can use GeneratePress Theme. It’s a very effective and light-weight theme.
Since such themes often cost no sums of money, you should think about whether you access a paid theme.
This is not bad, especially if you have no idea about HTML and CSS and can not customize and personalize a theme yourself.
Customize the theme
It makes sense to customize your theme. Of course, the possibilities are almost unlimited, and only your own creativity or competence sets the limits.
That’s why I’m sure I’ll write my own article about customizing WordPress themes.
For example, you should include your logo in the header. Often the link to the RSS feed is also hidden far below. That should change.
Also, graphics in the header and the sidebar can be exchanged with their pictures and insert eg, article top lists and the like.
There are a lot of ways to customize a theme according to your own needs and wishes. The advantage is that you get a single theme, which is used in this form by no one else.
Although, of course, the content of a blog is the most important thing, one should always attach great importance to the presentation. A pop star would often not be so successful if he did not look so good. And the iPhone would not be so successful without its pretty appearance.
And so is synonymous with a blog the balance between good content and an appealing exterior important.
This is how it continues
In the next part of the blog launch series, I will focus on the topic “plugins.”
Which plugins are recommended for new blogs, and what do you have to look out for in terms of plugins?