You might be wondering what a sales funnel is and how you can create a sales funnel? That’s exactly what we’re going to cover in this article. Because sales funnel is nothing new, to be honest. The whole topic is very old and should be included in every sales process. As a rule, almost everyone has integrated this into their sales process.
What is a sales funnel?
Before we jump into practice, I would like to start from the beginning to understand this. A sales funnel in and of itself is nothing new.
That means you bring traffic to your site and let the users fill out a corresponding form. This can be a normal newsletter, a freebie, i.e., a checklist, eBook, etc. When the user has then sent this form and his / her data, he will enter your funnel. There you can write to him at any time using email marketing. But, first, you can redirect him to a thank you page after he has confirmed the double opt-in offer a cheap product.
This further qualifies the potential customer. Ultimately, he has the opportunity to become your customer, right up to your regular customer. You can visualize it as follows:
Advantages of a sales funnel
There are several advantages to working with a sales funnel. Because in this way, you can ensure, among other things, that you do not run over the customer with your offer. Because what counts is trust. So you have to build trust with the customer first. Only when he trusts you can you offer and sell something to him.
If the potential customer doesn’t trust you yet, they will not buy anything from you or only in a rare case. Therefore, the sales funnel in your digital sales process is nothing more than building trust.
You give him something first, be it for free or for a small contribution, and he consumes it. If he thinks it’s good, then he’ll likely pick your next offer too. And so you go with him the “value ladder,” that is, up the value ladder.
Bit by bit, you can offer your customers more and more and more and more expensive products. You take your customer with you on their journey. Eventually, he reaches a level where you can then support him personally with a coaching or mentoring product, for example.
This is necessary because, at some point, it is no longer possible to use a video, eBook, or book. Individual advice and coaching is necessary here. The customer has the advantage that he was able to soak up the knowledge beforehand as he needed it.
And he can now ask you better questions, has probably already seen and celebrated the first successes, and now the time has come that he can talk to you at eye level.
So a sales funnel has many advantages. The advantages in a nutshell:
- Building trust in the customer
- Take customers on their development journey
- In the beginning, the customer can slowly feel their way around and see whether you fit together, and you can convey the necessary know-how to them
- You don’t overwhelm the customer right from the start
- You increase your sales
Also Read – Best Sales Funnel Builder
Create a sales funnel – how?
Building a sales funnel is relatively easy. In the beginning, you just have to make clear the steps you want to take with your customer. There are a few different options here. So you can either offer the customer a freebie, i.e., an eBook, checklist, etc. This can either be free (freebie) or cost a few euros.
Then you offer him another product, which is a little more expensive but should give him even more success and better results. If the customer liked that too, it goes to the next step.
And that’s exactly how you build the funnel. That means the landing page for the freebie comes first. Then it goes on with the tripwire. Then it goes on again, and there is the core product. Then there are upsells and downsells.
You can also skip the freebie when setting up the sales funnel and start with the tripwire, or after the freebie, you can go straight to the core product. Here it always depends on how high the price of the product is.
Know that the higher the price, the more difficult it will be to sell the product at the beginning. So you have to build more trust first.
And always remember that every single step in the funnel has exactly ONE task, not 2, not three, ONE! This is really important to know.
Create Sales Funnels – Tools
In order to create your sales funnel, you can theoretically use Page Builder, such as Thrive Themes (works very well). But you can also rely on the funnel builder , such as , Clickfunnels (international market leader) or Leadpages.
Here you always create every single step in the funnel. You can also use Clickfunnels to create a member area for your courses or products. Clickfunnels is definitely a good option.
Creating a sales funnel – conclusion
We come to the end of the article, “Creating a sales funnel.” You saw there are many different positive traits and benefits. With a sales funnel, you can build trust in your customers more easily and also sell your higher-priced products or products in general.
You take the customer with you on their development journey, build trust, and do not overwhelm them. You will also transfer your theoretical offline sales process into the digital world because nothing else is a sales funnel.