Planning and Preparation To Start A New Blog

Planning and Preparation To Start A New Blog

Welcome to my new article series on the launch of a new blog.

I’ve recently posted a few articles here specifically for blog beginners. But it always came back to the desire to publish a step-by-step guide.

Of course, I like to fulfill this wish and start with the first part of “Planning and Preparation.”


You may want to skip this first step and read on to the installation, etc., but you should not do that.

Because the considerations and preparations mentioned in this article are essential for the future success of your blog.

Many bloggers, but also developers, writers, etc. tend not to plan, but to get started right away. Of course, you should not expect too long and push the implementation forever before you. But proper preparation and planning will increase your blog’s chances of success and reduce the risk of missing out on something essential and encountering problems later on.

So take the time. 🙂

Main Goals

The first thing you should believe is your main and primary goals.

For this you should ask yourself the following questions and of course answer:

  • What do I want to achieve with my blog? How should the blog stand in 1.2 or 3 years?
  • How much do I want to blog? How much time do I want / can I invest?
  • What are my success criteria? Do I just want to have fun? Do I want to reach as many readers as possible? Do I want to earn money?

Only when you have answered these basic questions to yourself can you start planning your new blog more specifically.

Because these main goals that you put yourself have a strong influence on the structure, the design, and the concept of your new blog, and from this later, concrete goals for implementation are derived.

Select theme

If you have considered the primary goals of your blog, then it is essential to select a content topic for your blog.

There are different starting situations. Some have an exact picture of their own desired blog, including the topic in mind, another has dozens of ideas, and the third just wants to start writing.

However, you should consider the topic of your blog very carefully. Course corrections are not only possible but also likely. Nevertheless, the choice of topics greatly influences the impression that your blog leaves on the readers.

There are always discussions about whether to start a blog with a single topic or rather a blog with many topics.

A topic or a theme mix?

Of course, that’s a matter of taste, but I have some arguments for limiting it to a topic:

  • It is easier to succeed in a well-defined niche.
  • Advertisers often prefer clearly defined target groups. This is not the case in a mixed-match blog.
  • Google tends to thematically well-defined websites /blogs, even if they are small, to rank higher on these topics. Cabbage and turnip Blogs have a harder time.
  • It’s easier to start with one topic and then add a second one, rather than having to throw out topics later.
  • Marketing is also more comfortable with a focused blog because you can focus on a specific audience.
  • If you confine yourself to a topic, you can present yourself much easier and better as a specialist on this topic. This brings many benefits.

As you can see, I’m a big fan of specialized blogs that revolve around a topic.

Of course, it’s up to you, but for starters, I’d recommend a focus topic.

Choose Topic/Niche

Think about which topics might be suitable for you? What interests you, what hobbies do you have, what do you find exciting?

To select a topic or a specific niche, you should ask yourself the following questions:

  • How well do I know about the topic?
  • Do I want to write about the topic of months and years?
  • Can I achieve my main goals in this niche/topic?

All 3 questions are very important.

Market Analysis

The 3rd question you should not only answer from the abdomen but proper research and match your assumptions with specific numbers.

In my article ” The perfect blog niche, ” I have some analysis tools presented, with which one can analyze the interest of visitors (how often is searched for this topic eg, in Google), as well as the competitive situation, can explain.

The relationship between demand and supply is significant. There are topics, there is an extremely high demand, so potential visitors, but also extremely many blogs.

It often pays off to choose a topic that does not offer so many potential visitors but does not offer many blogs for that.

A “small” topic can be very rewarding (from all possible angles). Of course, the market should not be too small.

If you want to earn money, then, of course, you should also analyze what earning potential there is. To do this, you can use the Google AdWords Keyword Tool to look at the click rates of specific search terms. That gives a good impression of how the income opportunity is. The number and extent of affiliate programs * on a topic are also a good indicator.

Besides the goals and the topic, there are, of course, other things that you should think about before the first post.

So it is often worthwhile to start a blog together with someone. A good friend, who also enjoys the topic, can make “work” a lot easier.

You should not underestimate the above-mentioned time load. As the blog gets known, so does your administrative overhead. I’ve already seen some blogs that started strong but then dropped off a lot.

You definitely should not just copy a successful blog. Nobody needs a second IKEA. But a modified IKEA with a few other approaches may find its market.

This is where the MashUps approach comes into play. Possibly. There are blog topics that can be combined. On self-employed in the net, I then connected the topics “independence” and “Internet.” This combination did not exist in the form, and that was undoubtedly one of the reasons for success.

Technical things and other preparation, such as the choice of the domain, will follow in the next articles of this series.

Summary and ToDo

So today, it was not about the technology or concrete measures in the implementation. Today it was about the preliminary considerations, the basics.

Only those who set goals can achieve them. Or, as the saying goes, “If you do not know the destination, is not the right way?”

Therefore, you should have worked through the following points before you continue with the next article in the series.

  1. Set your main goals.
  2. Collect topic ideas that you can and want to write about in the long term.
  3. Analyze the market and judge the topics according to potential and competition.
  4. Select a topic for your new blog.

In the second part of the article series, you learn how to choose the perfect “name and Domain.”

Until then. About wishes and criticism, I am pleased with the comments.