The Google Tag Manager makes it easier to implement Google Analytics and other web analytics tools on your website. But other tools can also be integrated via the Tag Management System (TMS) …
Read moreGoogle Tag Manager: Benefits & Areas of Application
When it comes to analytics, social media likes to be in the comfort zone of reach, engagement, fans, and followers. Not everyone dares to think outside the box – the …
Read more3 Facebook Analytics Functions That Make You A Data Hero In Your Company!
Facebook advertisements are no longer an insider tip in online marketing; that much is certain. But how do you design Facebook campaigns? We’ll tell you here: In the first part of …
The content audit corresponds to an inventory and evaluation of company content. This precise examination of all content serves as the basis for strategic planning in further content marketing. Lessons …
Read moreContent Audit – How is content analyzed and what are its consequences?
How up-to-date, useful, and helpful is your website content? Why you should carry out a content audit regularly – and how you can best do it. Many blogs and corporate …
Read moreIs My Content Still Relevant? You Should Ask Yourself These 6 Questions.
In the future, we should speak to computers like people. According to Google, the new chatbot “Meena” sets a new standard in machine dialog culture. Alexa, Siri, Assistant, or Cortana: …
Read moreGoogle Meena: New AI Chatbot Should Talk Like A Human
Added value = more customers: Intelligent content marketing can conquer the digital world. You can find tips for a good content marketing strategy in this article. Pull marketing is aimed …
Thanks to the new removal report, webmasters can keep information out of Google search. This involves temporary distances, outdated content and SafeSearch filtering. Keeping individual pages out of Google search …
Read moreTemporarily hide pages for Google search: New Removals Report in the Search Console
Your content has been created, and now you just have to wait? Unfortunately, no. So that your target group sees your content, you need the right strategy for your content …
Read moreContent Distribution – That's How You Spread Your Content Properly
Are you wondering why your videos don’t rank on YouTube? Although your keyword appears in the title, description, and file name and you have set 153 great tags? I have …
Read moreYouTube SEO: 13 Tips That Will Make Your Videos Rank