SEA Audit: What is the point of a Google Ads campaign check?

SEA Audit

Your Google Ads / Microsoft Ads campaigns are running; you are quite satisfied – but want to know whether you are losing potential? You can find out in this blog post whether a SEA audit is exactly right for you.  What is a SEA audit? SEA Audit is not a protected term – and there … Read moreSEA Audit: What is the point of a Google Ads campaign check?

Mobile Ranking Losses Due To Google Interstitial Penalty

Google Interstitial Penalty

Google is constantly striving to improve the user experience on websites – especially for mobile users. For this reason, the Interstitial Penalty was rolled out in January 2017, as a result of which the affected websites can significantly lose mobile rankings and visibility. What is behind this penalty, what effects it can have and how … Read moreMobile Ranking Losses Due To Google Interstitial Penalty

Important Factors That Increase User Experience For A Website

The culture and experiences given to the people on the internet are always changing at a fast pace. It is vital to stay up-to-date about the cultures of the internet. Otherwise, you will be lagging, and you will not be able to give the ultimate user experience to your website’s users. You can increase your … Read moreImportant Factors That Increase User Experience For A Website

6 reasons for missing conversions in Google Analytics

Why do I often miss 20-25% of Google Analytics conversions or transactions? I have noticed several times for myself that goals that are set up, again and again, are not tracked in Google Analytics, although other systems (own customer systems) clearly show the achievement of goals. This article is about how such discrepancies occur. Missing … Read more6 reasons for missing conversions in Google Analytics

Switching to Google Analytics 4

GA4

What’s new in Google Analytics 4? What should you watch out for when switching? In October 2020, Google introduced the new Google Analytics 4. The previous version is not necessarily known as Google Analytics 3, but rather as Universal Analytics. Since then, Google has marketed the new version very strongly, and so you naturally ask … Read moreSwitching to Google Analytics 4

LinkedIn Ads – The 7 Most Common Mistakes You Must Avoid

The LinkedIn platform is popular for effective online marketing. And yet there are a few things to consider and mistakes are not a common occurrence. Have you already tested your first LinkedIn ads and encountered some errors? Or do you want to test the advertising on LinkedIn yourself and want to avoid the common mistakes from the start? Here you will find … Read moreLinkedIn Ads – The 7 Most Common Mistakes You Must Avoid