It’s not easy to get to the first page of Google today.
Countless people try to optimize their blog articles for search engines. But even after months, they barely make it to number 73.
But one thing you should know:
Top placement is not impossible!
The solution for this is quite simple: longtail keywords.
Especially with longtail keywords, the competition is often so low that 1st place is not an impossibility.
Before we start, let’s take a closer look at the other benefits of longtail keywords.
3 more advantages of longtail keywords
Not only are these keywords easier to rank, but they also have many other advantages:
- They tell you more about your visitor: You get a glimpse of their intention. This is how you can find out whether she looks for a field report or step-by-step instructions.
- They help you structure your blog articles: You can find out whether your article should be more of a tutorial, review, or list post.
- They help you reach the right people: You only get the visitors who are interested in your content and products.
Now that you know how much longtail keywords can help you get more out of your blog let’s move on and answer the question: “How do I find such longtail keywords?”
These three steps will help you.
Also Read – Keyword Research Guide
Step 1: Use these tools to find longtail keywords
There are many ways to find longtails. Here are three free tools that will help you:
1. Keyword Planner
Keyword Planner is an amazing tool to research new keyword. Through Keyword planner you can check the volume, cpc of the keyword.
In our case, we’ll use it to collect new keyword ideas. Enter your focus keyword to get a huge collection of countless keywords.
If you sort them according to their average search queries, you get an overview of how often a keyword is searched.
I recommend optimizing your articles for a keyword that has under 3,000 but still more than 300 searches. So far, I have had very good experiences with these values.
It is also important that the competition displayed is not the competition for search results, but “only” the competition for Google AdWords.
However, you can use it as a guide, as it gives you an idea of whether companies and websites are fighting for the “top positions” by running AdWords ads.
So let’s come to the second tool.
Ubersuggest is a free tool that shows you countless variations of a keyword and provides you with many more longtail keywords.
Put your focus keyword here again and you get a huge collection of keywords again. You should all copy and paste them into the Keyword Planner to determine their search volume.
This is how you find out which keywords are actually worthwhile. And which ones don’t.
Finally, we come to the third tool.
Just like Ubersuggest, Keywordtool.io is a free tool that gives you tons of keyword ideas. The only difference is that you can also use YouTube, Bing, and the App Store as sources.
You should add all the keywords you spit out into the planner to determine the search volume.
If you have used each of these three tools for a specific search term, you will get many ideas for longtail keywords for which a top ranking is much more feasible.
However, you shouldn’t ignore the following two steps.
Also Read – Best Keyword Research Tools
Step 2: Use more keyword variations
While these three tools have given you a lot of longtails, so far, you’ve only included one focus keyword in each.
But there are many more potential keyword ideas that you can generate with other search terms.
For this reason, you should repeat the entire procedure with additional keywords that you can think of.
Even if this research takes a lot of time, one thing should be clear to you: It is a one-time effort that pays off. In the true sense of the word! 😉
Therefore, you should invest this time in your research so that in the end, you have so many longtail keywords that they may be sufficient for each of your future articles. At least for a long time!
After you’ve found tons of keywords, let’s move on to the last step.
Step 3: write a great blog article.
Basically, Google has only one goal: It wants to offer the searcher the best possible result of all articles available on the Internet.
For this reason, you shouldn’t get too cramped on SEO and try to make each of your articles 100% search engine friendly.
In most cases, it is sufficient if you roughly pay attention to the following five points:
- Keyword in the title tag, as close to the beginning as possible.
- Keyword in the H1 heading.
- Keyword in the H2 heading.
- Keyword in the url.
- Keywords at least 2 times in the actual text.
Otherwise, your article should be at least 1,000 words long and have a compelling headline. After that, it is important that you actively promote this post. Preferably with the help of influencers.
There is one thing you should never forget when blogging smart:
The focus is always on the benefit of your readers!
SEO helps you build your audience and reach more people. But if you “over-optimize” each of your articles, it may well be that your visitor displeases them so much that they never come back.
For this reason, a healthy average is always the best solution.
Use your time to research longtail keywords, try to write a user-friendly blog article, and then optimize it for the search engine.
So nothing stands in the way of you climbing to the top of Google!
What are you waiting for?