The LinkedIn platform is popular for effective online marketing. And yet there are a few things to consider and mistakes are not a common occurrence. Have you already tested your first LinkedIn ads and encountered some errors?
Or do you want to test the advertising on LinkedIn yourself and want to avoid the common mistakes from the start? Here you will find the most common mistakes that you can easily avoid and thus carry out the campaign successfully.
Mistake 1: Setting too high a budget
Because LinkedIn’s campaign manager is so flexible, your budget doesn’t have to be big. Once your advertising campaign is set up, you can start and stop at any time.
Thanks to LinkedIn’s unique search and targeting capabilities, you can be sure that you are addressing your ideal audience.
Many companies are just starting their first advertising campaigns with a budget that is far too high and thus achieving a clear minus. The most important thing here is to work on the matter.
Mistake 2: The wrong targeting
With LinkedIn targeting, you can determine exactly which target group you want to address.
Here, of course, it is important to ensure that your buyer personality development is up to date so that you know that you are addressing the right people in the right industries, locations, budgets and more – and segmenting them if necessary.
Don’t make the mistake of wasting resources on unspecific advertising.
Mistake 3: Using the wrong ad type
The advertisements can be published in different types. For example, there are text ads that are only displayed on the desktop and only focus on group pages or search results pages.
On the other hand, there is the sponsored content, which you can also see from your mobile phone and which contains updates. Before the type of ad is set, one should think carefully about the target group and thus make the right decision.
Mistake 4: Not measuring and optimizing performance
With any advertising campaign, it’s important to know what works and what doesn’t. You should measure all aspects of the ad to evaluate its performance.
Correcting small tactical mistakes can make a big difference to your advertising campaigns.
So if you’re starting a new ad campaign on LinkedIn or reviewing existing ads, make sure you avoid the above mistakes to ensure the return on your investment.
Mistake 5: Too little research and preparation
Even if LinkedIn is an online platform, it is still about a good preparation of the marketing strategy. Good preparation is the key to a successful advertising campaign.
Posting a badly planned, badly targeted ad and only hoping for results is a bad strategy.
This mistake is actually very common and the topic should be treated more carefully by companies. The following steps are helpful to prevent this error:
- Define your ads and target them to your ideal buyer personality
- Make sure your ad goes to a relevant partner
- Check ads regularly and see how you can tweak them
Mistake 6: Too few target audience
Audiences are the key to LinkedIn Ads. However, these should not be defined too broadly or too narrowly.
While many companies are very focused on a defined target group, it often happens that the target group becomes too restricted. For example, a good guide is more than 1,000 members in your target audience.
Error 7: Geographic orientation too far
On the other hand, if you set your target geographic area too wide in your campaign, you run the risk of reducing your click rate and running out of budget very quickly.
For example, if your target audience covers different countries, it might be wise to set up different campaigns for each country. That way, you’ll have more control over spending and better monitor success rates.
Conclusion on the LinkedIn Ads errors
Avoid these mistakes and you will see that your results will improve significantly so that you will not burn any more money.
These errors can actually be replicated to other platforms, almost regardless of whether it is paid advertising or organic traffic.