Why keyword research is important – tips on how to proceed

Why keyword research is important – tips on how to proceed

Why is keyword research important?

Do you know that too? You want to start a new project, have already thought about the topic, and already have some ideas. What is missing now is which keywords you can or want to use at all. You have probably already identified the main keywords in addition to the main topic. But are you sure you want to start right away?

It is not uncommon for there to be a large number of other keywords in addition to the supposedly selected keywords that are searched for, and that can be considered, you have to come up with it.

Thus, you can find keywords that are not so highly competitive and have a high search volume. Because it doesn’t do you any good if you optimize for keywords that are too hard-fought or that have low competition, but nobody is looking for these keywords. Because optimizing new domains for keywords that are very competitive and other well-known companies romp around there, it will be a little difficult to achieve success. Because of this, you may have asked yourself the following questions several times:

  • What to look for in keyword research?
  • What is important in keyword research?
  • How to do proper keyword research?
  • How to find new and suitable keywords?
  • How do I start optimization after Keyword Research?

I would like to answer these questions from my point of view in the following words and sentences.

What to look for in keyword research?

First of all, it is important to define your topic or project and assign it to a category. Because with it, you can find out how fiercely contested the area is. If your project is in finance, insurance, travel, cellular communications, or internet access, you can imagine that these areas are very competitive, especially finance, insurance, and travel.

There are certain niches here too, but you have to find them first. Therefore, you might want to start with less competitive keywords. Because if your site has the first rankings and visitors, you can record the first successes. And when your site later has more content and several subpages, you can start with the more competitive keywords. This increases your chances of more success,

What is important in keyword research?

Above all, it is important that you think about other keywords and not start optimizing for the highly competitive keywords right away. In addition to the competitive strength, also pay attention to the CPC value and the monthly search volume.

It’s always good to know how many people are searching for that keyword and how competitive it is. This is the only way to find suitable keywords with little competition and sufficient search volume. But make sure that the keywords are searched because if you optimize for keywords that are not searched, you will not get any visitors. It doesn’t help that the competition is low.

How to do proper keyword research?

When doing keyword research, you can do the following:

  • Write down 5 to 10 keywords on your topic.
  • Use a keyword research tool for further suggestions.
  • Write the appropriate keywords out of it and go through as follows:
    • Are you starting a new project? Then look for keywords with low competition but the adequate search volume.
    • Is your project a little older (approx. 6-12 months) and has approx. 50-100 subpages? Then you can optimize for the moderately contested keywords with pleasant search volumes.
    • If your site is already a bit older (> 1 year) and has around 250 – 500 subpages as well as good rankings for the keywords with the weak and medium competition, then you can optimize for highly competitive keywords.
  • If you have now written out the right keywords, then you should now also ask your friends, relatives, acquaintances, or employees what they would be looking for when they heard your topic.
  • If you have followed these steps and now have your keywords, you can start optimizing them.
  • Also, use a keyword monitoring tool to monitor your rankings for the keywords.

But also keep in mind that the tips mentioned above depend on the size, age, etc. of your chosen niche. In a not so fiercely competitive niche, you can possibly go to “fiercely contested” keywords with 50 subpages because there may not be that much competition in general.

How to find new and suitable keywords?

The procedure for finding tips is already mentioned above. In order to be successful in your keyword research, you should use a good keyword research tool so that you can find alternative keywords.

With the survey, you protect yourself against a “tunnel vision.” This is how you can find out from real visitors what they would be looking for so that they can find the right one.

How do I start optimization after Keyword Research?

If you have now found the right keywords using a keyword research tool and interviewing people, you can now register a suitable domain, if you haven’t already. It may make sense to use an EMD (Exact Match Domain) straight away.

This is a keyword domain and already contains the main keyword in the domain name. Create the page with some suitable subpages, use images, and, if necessary, videos in posts. Make sure that you include your keyword in the headings in the title and description, as well as in the text. Try to use a few combinations, not just one keyword all the time, but also an alternative for it.

When you have done everything regarding on-page optimization, you should start with off-page optimization. Now create backlinks, for example, by building satellite pages, buying backlinks, or exchanging backlinks. This can be done through articles or just swap backlinks. Because the backlink building should, of course, happen otherwise, Google can issue a  link penalty, which in turn would not be so good.