Today’s 9th part of my blogging series is about an important topic. Headlines/headlines are an essential element for a blog. And for several reasons.
In this article, I look at how essential headlines are for visitor numbers and why the headlines do a lot for search engine optimization.
Headlines have several important functions in a blog. I’ll briefly introduce four of the most important ones below. The order of the 4 functions is random. All 4 are equally important.
Headings for search engines
An essential feature of headings is related to Google and Co. Because these search engines use by default the title of a page as the link text.
In WordPress, the default is that the article title is also used as the title. And so the headline also appears on Google as the link text. On the one hand, this is important to make the user click on Google. On the other hand, it is also important from an SEO point of view to have keywords in the headline (= title) because the title is the most important meta-statement for Google.
As you can see at Google, the headline does not quite match the title. I use the plugin Yoast SEO which allows me to enter a title that differs from the headline manually. But I come back to the article “WordPress SEO” again.
But if you use WordPress usually without SEO plugin, you should be aware that the headline is the link in Google.
Headings for feed readers
Feed readers are very important on blogs. These are master readers, and we want them to read as much as possible every article from the feed.
And in feed readers, usually, only the headings of an article are displayed. So this headline needs to be so attractive and exciting that a feed subscriber also clicks on it to find out more.
Headings for blog readers
Various internal linking plugins also use the headlines of each article. For example, the “Related Posts” plugin displays similar articles under a post. And the headline is the link.
And that’s how it works with the top articles in the sidebar.
Again, it is of course very important that the headlines (= link texts) are so interesting and curious that readers click on your blog on other articles.
Also, the headline is usually used for social news sites and Twitter, so if readers recommend an article on these platforms, then generally with the headline as text.
Headings for bloggers
Significant for blogs are the backlinks of other blogs. And even here, many bloggers make little effort and use the headline of a post as the link text. Again, it applies
- a) to pay attention to search engine optimization. There must be important keywords.
- b) pay attention to the attractiveness of the headline. Readers on other blogs should want to click on the link text.
As you can see, the headline has a lot of features, and you should be aware of it to get as much traffic as possible. The headings play a very important role in this (as I mentioned before, the headline in Permalinks is also used in the URL, and relevant keywords should also be included here).
The art is to reconcile as many of these functions as possible, which is not always that easy.
The perfect headline
The headline is not written first but often last. Only when you have finished writing the article and know the key message of the article correctly, you can write the headline suitable.
A headline should not just summarize the content of an article, but the four functions, as described above, meet all possible. For this, a headline must be exciting and curious but also contain relevant keywords. While writing an article, you often come across controversial views, disagreements, etc. These are, of course, quite good for an exciting headline.
Even if the perfect headline does not exist, there are some practical examples on which you can build your own headlines. Over time you will get a feel for which headlines are working and which are not. One learns from the own headlines and the reactions of the readers on it, but the headlines of other blogs.
You should always be on the Internet with your eyes open and ask yourself questions:
- Why am I clicking on this heading in my feedreader? What makes me want to read the article?
- Can the article keep the promise of what the headline did? How does the article pick up the headline?
- Which articles, with which headlines, are particularly popular in social news sites and what can I learn from the headlines?
- Which headlines do I notice on Twitter immediately?
Templates for headings
In the article “10 tips for optimal blog headlines”. Here I would like to list 12 templates. Take them as a starting point to get creative and to test which headlines are best for you.
- Discover …
- So you can …
- … that work guaranteed
- Dozens of examples …
- 5 serious mistakes …
- Step by step …
- …% can not be wrong
- Make more money with
- So you double …
- What happened if …
- Important information for all …
- Stay away from …
Titles and headlines
The title and the headline are 2 different things. At least they should be. Why I explain that in the next part of the blog start series. Then it’s about the search engine optimization of WordPress blogs.
Tips, tricks and plugins for a better ranking in Google and Co.