Google Rolls Out Core Update From December 2020

So there is still a Google core update this year: Google has just announced that the ‘December 2020’ core update will now be rolled out. It will be interesting to see what effects the update will have.

Only a few had expected a Google Core update this year. Although the last core update from May was more than six months ago, hints from Google recently suggested that there would be no more major changes this year.

Now Google has confirmed that the “December 2020” core update will be rolled out. It could take one to two weeks for the update to be fully rolled out:

“The December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”

There are not many possibilities for webmasters to react directly to such a core update because it is not about individual criteria but rather criteria such as relevance, quality, and authority.

For websites that suffer losses in the course of a core update, extensive optimizations and quality improvements are often necessary.

Even if Google has stated several times that you do not have to do anything after a ranking loss in the course of a core update, there are still a few things you can do. For example, it is worth taking a look at the Google Search Quality Rater Guidelines or the checklist for Panda updates. Both sources provide numerous suggestions for possible improvements.