Many webmasters are currently experiencing a clear shift in the results in Google’s SERPs. Is it a new update for the search engine algorithm? Google only rolled out an extensive core update in January. There are no official confirmations of the current developments.
Drastic traffic losses and greater fluctuations than in January
Numerous SEOs wonder whether there is a current update at Google or whether tests may be carried out. At Search Engine Roundtable, SEO expert Barry Schwartz documents various signs of a possible update. After all, for example, Glenn Gabe, an expert at Search Engine Land, reports a loss of organic traffic from 20,000 to 9,000 users per day.
The site owner reached out to me after seeing very strange drops in Google organic traffic, which then returned, only to drop again. 20K users per day dropped to just 9K. Also notice the drop on 1/28. Maybe testing?? I’m digging in further now. Just a heads-up. @dr_pete https://t.co/G9G3TNFyfM
— Glenn Gabe (@glenngabe) February 9, 2020
Blockgeeks founder Ameer Rosic, in turn, recognizes violent traffic losses in the context of crypto sites:
Google is at it again. Been paying attention to this for the whole week. Crypto site are getting hit again.
This might be just temporary with the latest Algo changes. But these are HUGE fucking swings.
Look at these numbers pic.twitter.com/tygUDu1myV
— Ameer Rosic (@AmeerRosic) February 9, 2020
The signs that a major change is underway are increasing in SEO forums. At Webmaster World a user says:
My Google has been a busy bee this morning… according to SEMrush, I see that my two top competitors have been blasted into oblivion and have taken huge drops.
Meanwhile, two other sites have been climbing day by day and are poised to overtake my site (now temporarily in first) and take their place soon.
Interestingly, this shakeup today hit me hard in the # 4- # 20 ranking terms, but the top three ranking terms were relatively unaffected. My site is in limbo since the update around January 8th… one day rising next day falling… but seeing what happened to my top two competitors this weekend, I feel that at least I have been spared a huge drop (for now). I suspect this is all temporary… my top competitor has been completely stable and parked at the top for years now,
At Black Hat World is also discussing a back and forth concerning the rankings:
Way too many changes are happening lately, better to wait it out until things are more stable.
The rashes in the tools speak for themselves
Many of the changes in the SERPs, according to the SEOs on the web, reflect fluctuations and may not be final. However, the Rank Checking Tools such as RankRanger, Mozcast, SEMrush and Co. show rashes that are similar to the core update in mid-January. Or even stronger.
Rashes in the ranking change in the SERPs, SEMrush Tool, Source: Barry Schwartz
Fluctuations in the Google SERPs in the 30 days up to February 9th, RankRanger, Source: Barry Schwartz
At the moment, one can only speculate about the cause of significant fluctuations. On February 7th, there should have been a small layout test, which should not have been decisive for so many changes. According to Moz and SEMrush, HTML changes at Google should not be the cause either, argues Barry Schwartz. Therefore, it is now time to wait for a confirmation or explanation from Google. There is not much more SEOs have to do for the time being, as they cannot directly influence the changes in the SERPs anyway. And since it is not clear how long these are at all.