Just like its partners Google Analytics and the Google Search Console, Google My Business is indispensable for the data management of a company. The influence of a Google My Business entry as a ranking factor for your business is enormous. Therefore, you should incorporate the following opportunities to perform with GMB as quickly as possible.
Read Here – Optimize GMB Profile
1. Accept your entry
The companies are often not even aware that there is already a Google My Business entry under their name. In the past, these were created automatically via the yellow pages, or an outsider felt called to do so. However, you are only on the safe side as soon as you have taken over the entry into your own account! So get active before someone else does!
2. The basics: NAP data
NAP data stands for name, address, and phone. With your company name, you should definitely avoid keyword stuffing, i.e. a string of many keywords. Also, make sure that the address and telephone number are correct in order to avoid unnecessary misunderstandings. It is also important that all your data, regardless of whether Google My Business or any business directory, is used consistently. Google loves consistent data, so this is an indirect ranking factor. With your address it should also be noted that the pin is placed in the right place, so the GEO data MUST be correct. Nobody would like to visit a company in a back yard forever.
A central point is the specification of correct opening times. Nothing is more frustrating for a store visitor than incorrect opening times. Therefore, these should be checked and adjusted regularly.
There is also the option of specifying special opening times. There I can define modified opening and closing times for certain times (e.g. Easter, public holidays etc.).
For some time now it has been possible to store special opening times for certain events in the “Additional opening times” area, such as kitchen times, brunch, delivery service, etc. This mostly refers to the catering trade.
3. Select suitable categories
In the Google My Business interface, you have the option of choosing the right one for you from various categories. The reason behind this is that even if the visitor does not know your company name, there is at least a chance that if they are looking for an industry, they will be found for this branch. You should choose your primary category so that it reflects your exact business purpose. For example, if you are a vegan restaurant, write that down instead of just writing “restaurant” in the box.
GMB offers you the possibility to link to every type of online presence. This is not only user-friendly, but also brings you a free strong link from Google itself! If there are several branches (POIs), you should refer to the respective landing page.
5. Company description
A company description enables companies to present themselves attractively to potential customers. So manufacturers to the max. 750 characters indicate an eye-catching and meaningful description. Note, however, that only the first 250 characters are visible without a click. So one or the other keyword should definitely be found at the beginning. But keep an eye on Google’s quality guidelines, excessive keywords damage you more than they help you.
6. Product bar
You have recently been able to display your company’s products and services directly in Google Search in your GMB entry. This gives visitors an impression of your range of services and you can also click on the appropriate landing page immediately.
7. Photos and videos
As is well known, pictures and videos say more than 1000 words. They also beautify your entry and create trust. A Google-certified photographer offers you the opportunity to create 360-degree tours within the company for your visitors. This enables them to independently navigate through different rooms and feel as if they were there themselves. Without images, it can happen that simple Google Street View images are integrated.
8. Google Posts
For some time now, all companies that have a Google My Business entry have been able to create posts. Here you can regularly inform about events, offers, or new products. It is important, however, that you keep an eye on the amount of text and image sizes. Because here, too, you should aim for a healthy level. However, the posts are only available for seven days and then disappear in the archive. Only events remain visible until the event date. So stay tuned and report on the latest.
Who doesn’t know it: The search for a restaurant. What interests you, the customer, most in the first place? Correct! The reviews! They represent an essential decision-making criterion for visitors, stand out and, last but not least, are included in the ranking evaluation.
Unfortunately, someone with bad experiences writes reviews faster than someone who has had a great time. But that should not discourage you! In any case, try to get your local customers to rate you. And if a 1 or 2-star rating flutters in: don’t pull your head in, but react! A quick reaction and understanding can lead to an improvement in the rating and also shows that you are interested in your customers. Google’s blog confirms this statement and also announces that consumers find companies that respond to reviews 1.7 times more trustworthy than those that don’t.
10. Q&A area
Actively uses the opportunity to ask useful questions yourself, but also to answer them. On the one hand, you can scatter important keywords, on the other hand, you actually help your readers.
Google My Business has the greatest impact on brands that want to represent and boost their local online presence. Use as many features of Google as possible in this regard, but keep your data up to date accordingly! Above all, always remember that your Google My Business entry takes up a lot of space in the search results view from Google and thus Google makes a large-scale advertisement for your company. And it’s free!