Complete Google Analytics Guide For Marketers

Get to know all terms, settings, reports, etc. from Google Analytics.

How many website visitors do I have and how do they navigate through my website, and where do they break off? Every website operator will have asked themselves these questions before. With the help of the analysis tool Google Analytics and our Google Analytics guide, you will get to know your users better and uncover optimization potential.

What is Google Analytics

Google Analytics offers you the opportunity to get to know your users better, uncover weak points, to recognize optimization potential, and of course, to increase the success of your website.

To use Google Analytics, all you have to do is register for the tool and integrate the tracking code into your website’s source code. By integrating a tracking code, the software allows you to carry out continuous analysis and statistical evaluation.

The basic version of the software is free, does not have to be installed, and is one of the most widely used web analysis tools worldwide.

What can you do with Google Analytics?

With Google Analytics, you can track and analyze all happenings on your website, so you always have an eye on your website’s development. With the help of this quantitative data about visitor numbers, visit duration, and visitor behavior, you can draw meaningful conclusions about your site’s strengths and weaknesses.

With Google Analytics, you also have the opportunity to define your individual goals, such as increasing the number of newsletter registrations and to measure the conversion rate or the success of your marketing measures. Google is constantly expanding the functions of Google Analytics so that it is now also possible to link it to social media. Take control of your website and increase your success!

What are the benefits of Google Analytics?

  • Cost: Google Analytics is free of charge up to 10 million hits
  • Data export: possibility to export the collected data
  • Implementation: Google Analytics can be implemented directly in the source code or in WordPress using a plug-in
  • Usability: Very user-friendly, high user rates, high gain in knowledge from data
  • Integration: Good integration with other products such as AdWords, Search Console, Google Adsense, DoubleClick, or demographic data
  • Integration of social networks possible
  • Cross-device tracking: possible via the DoubleClick third-party cookie
  • Community: Due to high user rates, there is a large Google Analytics community, many Google Analytics blogs, and forums

What are the disadvantages of Google Analytics?

  • No complete real-time data: data is only available with a 24-hour delay
  • Data limits: In the free version, there are some limitations with Google Analytics

How do I use Google Analytics?

We have put together a Google Analytics beginner’s guide to help you set it up and introduce you to the software and its possibilities. Step by step!

The first steps in Google Analytics:

1. Open and add an account

2. Include Google Analytics tracking code

Google Analytics in detail:

1. Dimensions and measurements

2. Session and page views

3. Bounce rate

4. Exit side

5. Segments and segmentation

6. Controls for reports

7. Custom reports

Web analysis with Google Analytics:

1. Remove and prevent language C in Google Analytics

2. Detect and eliminate 404 errors with Google Analytics

3. Why an effective cookie notice could decide the future of your website

4. For better analysis: naming conventions for event tracking

5. How to use the search term intention of visitors to optimize your websites

6. Learn how to better understand your visitors with Google Analytics

7. Find out how UTM parameters can help you with campaign analysis