For as many opinions that exist about search engine optimization, there are as many diverse approaches. However, no matter the approach, some things remain constant, if not somewhat contradictory. Below is a list of ten things beginners should understand about search engine optimization.
Some of these items are contradictory pairs but are equally true. All of them are true, no matter one’s approach.
1) There is no formula. Many make the mistake that with a magic number of pages and a magic number of links, traffic will come pouring into a website. Such thinking fails to consider the particular marketplace. No one “formula” works across the board.
2) There are key steps to accomplish. There are two key steps that every search engine optimizer needs to do well. First, create structurally sound web pages that are a reader (i.e., human) accessible yet search engine friendly. Second, create links back to the website with keyword-focused anchor text. These are the basics and are often called on-page optimization and off-page optimization.
3) It is hard. Marketers will try to sell you products that guarantee top positions in Google. There is no guarantee. An automated product will not get you there. It takes work, and it is hard sometimes. It is hard because of the competition. It is hard because it takes skill. It is hard because it takes perseverance.
4) It is easy. Armed with a solid knowledge of SEO and the understanding that it is niche markets that work the best, anyone can create a website that is well optimized and gains lots of traffic. The web has an almost infinite amount of markets. Most of them are not well optimized. If you can find them, then it is easy.
5) It’s about usability. Websites that are well structured and user friendly tend to leave a positive image in a person’s mind. Content aside, do you bookmark crappy, frustrating sites? Or do you bookmark websites that are easy to use and handy? Good usability leads to repeat visitors, which can lead to all sorts of possibilities.
6) Its about value. A similar question as above, but consider the content. Do you bookmark sites with crappy content or good content? What value does your website provide? Create value, and a visitor base will surely follow.
7) It’s about relationships. What is a link? A link is a relationship. How are relationships created? Sometimes they are asked for (Hey, would you link to me?), often times the value of the content and the ease of usability generate an unspoken but linked relationship.
8) It’s about the competition. This gets back to whether SEO is easy or hard. Though its not just about the amount of competition. Is the competition putting into practice search engine optimization? If yes, then the competition is tough. If no, then the competition is weak, no matter how much of it there is.
9) Page Structure is the foundation. Sound on-page optimization won’t do squat in competitive environments. However, don’t forget the usability issue. In non-competitive environments plus a handful of links, this is all you need.
10) Links build the house. Develop a sound and smart link building campaign. If there is anything that makes SEO hard, it is this point. Don’t be afraid to ask. Don’t be afraid to make yourself known. Don’t be afraid to link to others.
People who keep on wondering about what an SEO expert actually does usually keep on asking how much one needs to pay for SEO. When they get the answer to the first question, the second one really needs no answer. It can be said that they are worth their weight in gold for their capabilities to get your site ranked higher on the search engine results page. Staying one step ahead of the SE companies is a full-time job.
Website designing is something that a layman can do with web page creation software, but these programs lack the ability to tackle daily changes in markets and SE requirements. An SEO services professional person has knowledge about the basic structure required for optimization, as well as small details to enhance page ranking. Definite use of Meta tags improves SE indexing to a great extent.
Both the new business site construction, as well as those that have been around for any length of time, includes website analysis and optimization. Analysis refers to comparing your site with those who rank higher than yours do and then comparing and isolating the differences. By including those changes into your site, it can surely improve your position on the search engine ranks.
An important word in this era, i.e., research and development have materialized as more than a science and become an art form. Millions of businesses are in competition for the same product identification and are in need of more than product names and cute phrases. The invention and development of these words include finding new uses for otherwise unknown connections from previous product and service ideas to new ones.
Back-links do happen accidentally when some of your friends place links to your site, but these are far less than what is required to convert thousands of visitors into buying customers. To impress the search engines, these links must fulfil the criteria of quality back-links. These require educated professionals who locate related areas and manage to obtain the comfortable position.
Pay-Per-Click development is something that a large number of people think that it only requires the basic site keywords, a little more text, and they have a PPC ready for use. The minimum cost for these is only a penny, and most of the entrepreneurs promptly realize that it takes more money than this to make their ads been shown at the top. Many competitors pay much more and get the right to top billing on other websites.
Blogs, tweets, and personal information sites are a part of social marketing, where most people only interact with each other as friends. Though, these social areas are responsible for many businesses offers to turn futile and viral. When carefully focused social media marketing uses social networks, where posts, as well as the content, generate interest of the public, these SEO professionals know what arenas to include and what to ignore.
At this peak, it can be seen clearly that what does an SEO professional actually do, and how much you should consider paying them for SEO. These professionals are well equipped about the information of the latest in SE requirements, and even the knowhow to get your site ranked highest on the search engine rank pages.
Article Written By—
Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki and Digital Junkies and explores new technologies to share his knowledge through writing.