Affiliate Marketing Part 2 – Finding the Right Niche

Affiliate Marketing Part 2 – Finding the Right Niche

After explaining the basics and terms in the first article of the ” Affiliate Marketing ” series, today I would like to take the first important step.

It’s about finding the theme of its affiliate website, commonly referred to as a niche.

Because this definition of the niche is significant for the later implementation of the affiliate website, based on this, the design of the website, the choice of affiliate programs, the content, the marketing, etc.

So let’s start by finding the right niche.

What is a niche?

To begin with, there is no universal definition of a niche.

If you look at Google, you will find a variety of definitions. One person captures the number of visitors, the other the size of the topic and the third one something entirely different.

I define a niche in much the same way as Wikipedia does. There it says analogously:

“A market niche in a part of a market that is not or insufficiently served by the competitions.”

Translated to the Internet, I would define it as follows:

“A website niche includes a special topic that is currently not or only insufficiently served by other websites.”

For a market niche to become a niche market, however, another prerequisite is needed. It must be economically worthwhile!

And so I would define an optimal affiliate niche as follows:

“An optimal affiliate niche includes a topic that offers relatively little competition, lots of traffic, and lots of revenue potential.”

Find affiliate niche

Finding a niche for an affiliate website is a bit different from finding a blog niche. This is simply because an affiliate website is usually taken care of differently than a blog.

While blogging daily, an affiliate website is not maintained regularly. As a rule, there is less heart and soul attached to an affiliate website, so it’s certainly a bit different from the niche selection.

Nevertheless, it is of course, not wrong to look for topics in which you know yourself. This has the advantage that you can also create content relatively merely and quickly.

But as you can see in my definition of an affiliate niche, there are three important factors:

competition, visitor numbers, and revenue potential

How can I research these?

Niche Research

Here I will, for example, go through the research of affiliate topics. That’s just my approach, which, by no means, must be the only one. If you do something else, then I’m glad about your comments.

Topic Ideas

First, I collect my topic ideas. These can be things that interest me or about which I stumbled on the Internet, for example. The ideas usually have in common that I am interested in it and I also know more or less well. But every now and then there are also topic ideas that are entirely new to me.

It’s also worth looking for trends that might fit an affiliate site.

So you can see very well on eBay, for example, what is currently selling well and it may be worthwhile to start an affiliate site.

Visitor numbers

Then I look at how many people are interested in these topics. Finally, a niche should not be too small, because otherwise, you are on Google at position 1, but still, only 100 people a month to find one.

My favorite tool for this task is Semrush. This makes it very easy and fast to find out how often people search for specific terms

Alternatively, you can use the ” Google AdWords Keyword Tool “. Even Google Trends is quite useful, as you will also see seasonal variations.

I find the new ” Google Keyword Tool based on search queries ” very exciting. This offers the possibility to select categories and subcategories on the left side.

For example, you can go into the categories “Computer => Computer Accessories => Computer Cable” and get a long list of keywords listed. It also includes the number of searches per month, the strength of the AdWords contest, and the estimated click price.

If the number of visitors for a topic idea is too big, then you should consider splitting the topic again.


The strength of the competition can not be analyzed so clearly. Of course, you should first see if some websites or blogs handle the topic. Also, one can search in Google for the most important keywords and also directories, how to analyze Yahoo.

How well the competition is. Various data of Google Top10 are evaluated in a search term and color-coded, how strong the game is.

Google Suggest, which is Google’s automatic recommendation when entering keywords, is also an excellent way to check the competition. Also, one comes back to new niche ideas. Just go to and enter something in the search box.

In the ideal case, the competition is neither very strong nor as specialized as one would expect. However, if there are already very dedicated websites on this topic, then you should change the topic or at least the approach (instead of online role-playing games such as online racing games)

Ingestion potential

The third important factor is the ingestion potential. A niche may still be so interesting if you can not earn money there, then that is uninteresting from an affiliate point of view.

To determine if you can earn money with a thematic niche, you should, for example, visit the affiliate networks and look there for the topic. Are there any affiliate programs that fit very well with your topic?

But also the analysis of the AdSense prices is interesting. What is the estimated click price for your keywords?

Also, one should also take a look at major online shops, such as Amazon. Are there any products that fit the niche theme?

The search for a suitable affiliate niche is, therefore based on the following key points:

  • Find niche ideas
  • Are visitor numbers sufficient?
  • How strong is the competition?
  • What can one earn on this topic?

Soft factors

In addition to this analysis, one should not forget the soft factors in the search for an affiliate niche.

So it usually pays to listen to friends and acquaintances. Often they tell of desires and needs, which can be implemented in affiliate sites.

Because that’s the most important thing, people need to need that they want to satisfy by buying a product (Sale) or providing contact details (Lead).

But visitors to existing websites and blogs often give clues as to what they might want. Thus, by attentively observing the online and offline world, one can recognize needs and market gaps.

Such a gap in the market can simply be a knowledge gap. So there are already products that meet the needs. Only the target group knows nothing of it. With special niche sites, this can change.

I already have a website/blog

Many readers of this series probably already have a website or a blog. So you do not start from scratch with the search for a topic.

Even if you’re already a bit tied up, it does not hurt to check the topic or themes of your website/blog for affiliate usability. Possibly. you will also find a suitable additional topic that you can integrate and is very suitable for affiliate marketing.


If you want to do affiliate marketing (and not just blogging, with a bit of affiliate marketing), then you should research the topic very carefully and find the optional ideas.

If you find topics where the 3 factors look very good (traffic, competition and revenue potential), then you have already laid a very good foundation.

The next part of the affiliate marketing series is about affiliate networks. I will show what they do and what the pros and cons of these networks are.