In this article, you will learn what an exit page is, what it can tell you and how you can use it for yourself.
What is the exit page?
The exit page is the last page your visitor viewed before leaving the website. Exit pages can tell you:
- The visitor has either found what he was looking for right here, or
- the user is not interested in your content
In both cases, you should look at this page more closely.
Where do users get off?
The exit pages are very important for the analysis of your users.
The exit pages show you where your users have left. Depending on the website, this exit rate can be quite high.
The explanation for this is obvious: someone searches for information find an answer on your website and then leaves. Therefore, on your most popular websites, high opt-out rates may correlate with high page views.
Why is it important to consider the exit side?
You should take a look at the exit page to understand why your users are leaving your website. Is it because they got the information they wanted, or maybe because the quality of your content is generally not good?
However, there may also be a lack of a call to action that allows your users to access additional pages or, for example, asks them to subscribe to your newsletter.
How long do readers stay on the pages?
An important indicator of how you can classify your exit page is to check how long your users stay on the specific pages. The average visit time is an indication of how interesting the readers find your content.
Take a look at the length of stay for the individual pages, because there may be big differences here. If the time on a page is particularly short, you should take a closer look at the content.
Great, in this chapter, you learned what an exit page is and what it tells you about your users. In the next chapter, we’ll look at the segments and how they can be useful to you.