As a blogger or website operator, you surely know that with the help of Facebook, you have many practical options for promoting your WordPress website. Facebook ads are very targeted, as the target group can be narrowed down based on demographics, language and interests in such a way that there is hardly any wastage. To measure the success of these advertisements, however, the visitors who click on your advertisements must be tracked without errors.
What the classic analysis of Facebook also cannot record is the behaviour of the visitors who clicked on your page. Does the person convert to the buyer? Does he sign up for the newsletter? You can only roughly understand who came through Facebook and how much it brought you. Especially when it comes to several thousand clicks, it becomes impossible to understand.
This is where the so-called Facebook pixel becomes an important, worthwhile tool.
What is the Facebook pixel anyway?
This is a small tracking code that records what reactions the ads ultimately received. Your visitor will not notice anything about it, nor will it affect the appearance or performance of your site in any major way. Only a tiny, tiny graphic (1px * 1px) is embedded on the page.
Facebook will provide you with the code itself. In some places, individual information is inserted, which is then returned to your Facebook advertising account. So you get your very own code that you can integrate into your WordPress website yourself.
Frequently Asked Questions
What is a Facebook pixel?
The Facebook pixel is a small graphic that is integrated into the website and is used, for example, to track clicks on Facebook ads.
How do I integrate the Facebook pixel?
Facebook provides you with a code that you integrate into the header or footer of your WordPress website.
Is Facebook pixel-free?
Yes, Facebook provides you with the Facebook pixel-free of charge.
Does the GDPR allow the Facebook pixel?
The media report that a wide variety of precautions should be taken for GDPR-compliant use. Only a lawyer can offer you binding legal advice.
Create Facebook Pixel
You can easily create Facebook pixel yourself on Facebook.
- Go to your ad manager settings.
- If you have not yet created a pixel, you now click on “Create pixel”. The name you enter here is only visible to you and is used for a better assignment. Because you can, of course, go to several pages under the same advertising account.
- Now you have to accept the user conditions by checking a box, and you can then create the pixel with a click of the mouse.
You then have to insert the code generated on Facebook in the header or footer of your WordPress website. For example, you can use the practical Insert Headers and Footer’s plugin. Operating the WordPress plugin is easy; the developer provides practical instructions.