Over the years, YouTube has become the largest video platform and the second largest search engine after Google. Whoever “made it here” gets not only a lot of media attention but also tons of income. Because yes: Earning money with YouTube is still very possible in 2020 – more precisely than ever before.
Many young people dream of making a name for themselves as “influencers” one day. YouTube is considered the mother of all platforms because here; you can not only generate a few hundred thousand or a few million followers. Instead, the world’s most successful YouTube channels have nearly 100 million subscribers. This means enormous value for the advertising industry. Therefore, you can still earn very good money on YouTube.
The competition on YouTube is growing
In addition to their enormous reach and their presumably equally enormous income, many of the platform’s big names have something else in common: They started their YouTube career many years ago. At that time, the competition was not as big as it is now. If you think that becoming a YouTube star yourself is easy, you’ve made a mistake.
YouTube has around 1.5 billion active users. Certainly, not everyone wants to make money with YouTube one day. But even if only a fraction of you have plans to become a professional YouTuber, you can imagine the infinite mass of influencers and wannabe influencers. If you want to stand out from this mass, you need a unique selling point.
You also need professional videos, a lot of hard work, money for basic investments such as a camera and also a spark of luck. You can only partially influence whether you hit the vein of time and find the right target group. You have to leave the rest to chance.
Step by step to an influencer
So you want to become an influencer, YouTube star, entrepreneur – or whatever you want to call it? Then clicks, shares, subscriptions, and comments are now your currency. The more attention you generate, especially of a positive nature, the greater your earnings will be.
The Google Adsense ads are only the first step. As your reach grows, you can land paid product placements, advertising deals or even your collections, games and more – depending on the genre you are in. You have to become a brand.
Also, you shouldn’t just concentrate on YouTube. Instead, you have to be omnipresent for your followers – on Instagram, Facebook, and all other relevant platforms. The more tangible you become for your fans, the more they will trust you. And this trust, in turn, ensures that your followers believe your words.
Many of your fans will imitate you. They will wear the same hairstyle as you buy the same clothes and play the same games. It is precisely this connection to the followers that make advertising by influencers so effective.
But that also makes it clear: Influencer is a full-time job. With an attitude like “I make a few videos, and I will get rich,” you won’t get very far. Instead, you need to build a professional channel, do professional marketing, and tap professional sources of income.
Earn money with YouTube: There are these sources of income
Sounds pretty professional, doesn’t it? Earning money with YouTube is still possible, but because of the competition, it is no longer as easy as it used to be. Everything has become more professional here – including the advertising industry. A few years ago, the platform still had little to do with the platform.
In the meantime, however, she has recognized the value of YouTubers and has therefore found numerous ways to sell her advertising on the platform. For you, this means a large selection of active and passive sources of income – once you have achieved status as an influencer. And even if not, you can use YouTube to your advantage by branding it for your company or by positioning yourself as a specialist for an application. Now only question marks are buzzing through your head? Then read on to learn more about the different income options.
Google AdSense and AdWords video ads can appear automatically before or while your videos are being viewed. You receive payment of a few cents or dollars per click.
If you generate a lot of views, you can earn money with it. Nevertheless, these forms of advertising play a minor role for influencers.
Affiliate links bring you a commission, so to speak if your followers buy the product or service based on your link. Let’s say you do a beauty tutorial and link to the curling iron used.
Eg: Affiliate Link On Youtube Video Description
For every purchase, you now receive around one to ten percent of the proceeds – depending on the affiliate program. However, this can also be used to generate additional income rather than a lucrative income.
Product placements in your videos bring in significantly more money. While youTubers with limited reach are often satisfied with receiving the product for free, you can make good money for them with increasing reach with YouTube.
Eg: Product placement on youtube video
If you have made a name for yourself on YouTube, you can also land advertising deals or engagements that bring you high income off the platform. This can be TV or print advertising, the booking for the catwalk by a designer, your own fashion collection, your own (online) game or something else.
Work independently as a specialist and consultant
If you are self-employed or looking for a new job, you can also use YouTube to increase your income indirectly. So you will not achieve a long-range and therefore have little or no income on the platform, but you can position yourself as a specialist. You can give important tips in your subject area, act as a consultant or simply inform.
Think about what might interest your target group – i.e. potential customers or future employers – and how you can reach them. In this case, your viewers are not interested in quantity, but quality. This is how YouTube can help you land a new and better paying job or top-class customers. This strategy is known as “personal branding”.
How much do you earn with YouTube?
This is a good question that can certainly not be answered in a blanket manner because the amount of your possible earnings depends on various factors, especially the number of clicks. For example, you will only earn a few dollars a month if only a few watch your videos or many of your viewers use an AdBlocker. But if you manage to build a large fan base, you can also earn several hundred to a thousand dollars a month with YouTube.
For example, with AdWords video ads, you’ll always get money when a Google ad is shown to a viewer. The more views your video has, the more money you will earn. Depending on the topic and quality of your videos and your channel as well as some other factors, the earnings per 1,000 views are between 1 and 5 dollars. So you really need a lot of views if you only want to make a living by advertising.
You can earn more money with YouTube through product placements. Here, many companies not only give you the product, but you often get an additional payment for your video on the product. The amount varies between three and four-digit amounts. It is also clear: the larger your channel, the more you can ask for product placement or a promotional video.
How much money do you earn on YouTube per Like, View or Subscriber?
To make money with YouTube, it doesn’t matter how many subscribers your channel has. Because of the sheer number of subscribers, you don’t get more or less money. Nevertheless, it can be important that you value the highest possible number of subscribers here. Because when it comes to contract negotiations, such as product placement or the cost per click, a high number of subscribers is a success factor. Because many people will see the more subscribers you have, the more likely your videos.
Likewise, you won’t make more money with YouTube if your videos have a lot of likes. At least not directly. Because indirectly, many likes under a video ensure that it is listed in the search above. And this, in turn, leads to more people watching your video. We have summarized which ranking factors still apply to YouTube in our article on YouTube SEO.
We come to the key figure that is crucial for earning money with YouTube: the number of views. For example, the more people watch your videos, the more sales through the ads, since most ads work according to the cost-per-click principle. The more successful your video is in terms of clicks, the more money you make with YouTube. How much you earn per click depends on your reputation, quality and size of the channel.
Conclusion: Earning money with YouTube will work very well in 2020
As you can see, there are still many ways to make money on YouTube. But nobody said it was easy. Getting to the top has almost become impossible due to the competitive situation – but only almost. It is more realistic to generate a small additional income with YouTube or to find new ways to use the platform for you.