Young companies face complex challenges. In order for an idea to become a successful startup, digital thinking should take place right from the start.
Anyone founding a company has to be prepared for a lot. Because turning your first idea and maybe even the first draft of a business plan into your own business involves many challenges and effort. Founders need reliable know-how, good time, and project management and perseverance in order to lead their company to success. An important point that is fatally overlooked in many startups is marketing. Or, more specifically: online marketing. This is extremely important in order to turn a startup into a long-term profitable company. Because of no matter whether software or service, B2B or B2C product: potential customers first have to make their own business known. Therefore, we have summarized five digital skills,
Create brand awareness with digital marketing
The success of young companies depends on the awareness of a new brand. Many startup founders fail not because of a business-friendly idea, but because the marketing potential is not exhausted. Often, basic analyzes are missing, so that, for example, the wrong target group is addressed or the customer journey is not carefully thought through all channels. It is, therefore, particularly important for startups to use suitable tools or to work with an agency.
Grow further with appropriate communication tools
Communication is the key to success – and not just for companies that are just starting out. The use of suitable communication tools with which the company vision can be passed on not only internally but also externally is of great importance for a startup because the ability to communicate quickly and purposefully saves all employees a lot of time. And especially in young companies, this is often very tight. So if you want to communicate successfully internally, but also externally through effective email marketing or excellent customer service, you should start thinking about the right tools right from the start of the company.
For a smooth process: Use reliable technology and software providers.
Especially for startups that are only present online, smooth technology is not only important in terms of customer satisfaction but can also be vital for survival. This applies both to building your own website and to the marketing tools used. A reliable CRM that delivers reliable data and analyzes is just as important for small businesses as a functioning CMS (Content Management System). Therefore, startups should pay special attention to the technology and software used.
Create a positive UX with personalized customer service
A positive user experience (UX) is more important today than ever. According to a study by the cloud computing company Salesforce, online orders increased in the first quarter of 2020. Consumers can not only choose from numerous e-commerce platforms but are also increasingly demanding when it comes to digital support during the buying or advising process. With personalized customer service, which is also presented prominently digitally, startups have the opportunity to stand out from other small companies.
Business development: what comes after the startup?
Once a startup has passed the first phase, scaling is next on the plan. Startups grow best when they quickly find new customers, win orders, and thus increase sales. This can happen in the originally intended market, but if you really want to scale with your company, you should also think outside the box and devote yourself to business development. There are a variety of suitable tools for this, not just for startups. Many software providers or agencies continue to support startups after the first few years. If you want to develop steadily and collectively, you should pay attention to this aspect in a good time.
Salesforce helps you get started with your startup.
Whether reliable analyzes or simplified sales channels so that you can grow faster with your company: Salesforce supports you with the CRM system for small companies. In the areas of marketing, service, and sales, you benefit from the company’s specific expertise so that you can get started with your idea behind the startup.