After the topic of the new blog has been fixed, and we have secured the right domain, it is now time to plan the content.
Because before I install a blog and get started, I think about exactly what I want to write. A concrete content planning facilitates the maintenance of a blog very, especially in the first weeks, but also afterward.
That’s why today, in the third part of the blog start series, we’re talking about content planning for your new blog.
Why should I schedule the content?
There are always bloggers who want to start writing. Of course, this does not mean that they will automatically fail. But in my experience, it helps a lot to plan a content plan.
This is partly because the first enthusiasm subsides after a while. Likewise, many bloggers make the mistake of simply writing the wrong items in the wrong amount at the wrong time.
As I said, there is no panacea, and everyone should try the tips given here in this article and use only those that work.
But there are best practices that have proven themselves in practice, and I would like to introduce them here.
Which content is suitable for new blogs?
Can one answer this question universally? Certainly not.
But the blogs and their readers are too different. But there are always post types that work better than others.
In my experience, the right content mix consists of a few long articles and many shorter articles. This has the advantage that one demonstrates with the long and detailed articles its competence, and these articles often bring also many Backlinks with itself.
The shorter articles, on the other hand, are fast-paced and provide the mass of articles that are necessary to generate traffic.
However, short articles should have their own style and not merely chew content from other sites.
These types of post are usually very well received by readers and should not be missing in a new blog:
- Recurring posts are, in my eyes, a valuable tool, which far too few bloggers use. So you could weekly on exciting links, plugins, books, software, photos, etc. write an article. This has the advantage that such recurring articles of style are very similar, and you write this relatively quickly. Also, readers like it if they can look forward to recurring information on a topic.
- Product reviews are also easy to write and have the added benefit of alerting the manufacturers and companies concerned. Also, reviews from other websites or blogs are a good idea if it fits thematically.
- List articles are always good. Instead of writing too much body text, one should summarize the key points is lists. However, many bloggers also make the mistake of creating an infinite list. Instead, you could treat many of the list items in individual articles, and that brings a whole lot more.
- Imagine Free Things. Free ebooks, freeware, coupons, etc. are very interesting for readers. However, care should also be taken here that it fits thematically.
- Interviews are not so easy to come by for new blogs. But most of the interviewees are thankful when asked, and readers like interviews.
- News is always good but should have its own style. Never just spread news reports. Always incorporate your own experiences and opinions.
- To-dos and tutorials are practical articles that readers can imitate immediately.
- Testimonials and Case Studies profile a blog. Information from practice is always very well received.
- Pillar posts are extensive articles that cover a specific topic in depth. This shows its topic of competence, and these articles are usually the backbone of a blog.
What content is appropriate for your blog?
It is nice to know what is generally good for blog readers. But that does not say anything about which post types would be ideal for your blog.
This should be researched and find out what your readers want. But now you have the problem that the blog has not even started, and you can not ask your own readers.
It is important to remember at this point again that it is in the search in this case, not about specific topics, but post types.
Therefore, you should research in the following way:
- I think it’s essential to read other blogs from your own industry. Who does this over a more extended period, gets already a good feeling for what works and what these blogs may be missing.
- You should also analyze related blogs and look at, for example, which articles have received the most comments and which articles are generally the most visited. Many blogs have a top list of the most popular articles.
- One should also analyze the RSS feeds of related blogs. Which articles were especially popular?
- You should also keep an eye on social websites and services and see what goes down well there
When researching accessible content, you should always stick to its topic. Many blogs try to generate traffic with adult or boulevard themes, but they destroy the credibility of their blog.
Incidentally, this should also apply if you research current trends.
The content planning
After the research, it is now about to set up a separate content plan. This does not mean that you are already planning concrete articles. But it is only a matter of setting up a weekly plan, which posts types to write when.
You should answer the following questions:
- How much time do I have for blogging a week?
- When could I dictate content?
- Which days are very suitable for writing, which days are not?
Now you can create a weekly overview that works perfectly for your needs.
This could look like this for a new blog via WordPress:
Presentation of a new/good plugin (weekly recurring series) plus a short article on current WordPress topics
A-Pillar article (a long expert article on changing topics)
- Evaluate Thursday’s
short article on current WordPress topics plus poll and post new ones
- Bring Friday
Links of the Week together (weekly recurring series)
collect article ideas for the upcoming week
This may look boring and rigid for one or the other. But that’s not it. Because this week’s planning is just scaffolding.
Of course, you will always deviate from the plan for various reasons. Either because news is currently developing or because you can not. That’s okay and so willed.
The content plan should only guide you and give you security because one of the most common reasons why bloggers are no longer blogging or falling into a creativity crisis is that they are sitting on Monday before a blank sheet of paper (or a blank screen).
For me and others, such a content scaffolding helped a lot, and if you later make changes to it, of course, that’s fine and so wanted.
In the end, you have to test for yourself if that works or not. There are certain characters who can not handle it. But most should help to develop a weekly blog rhythm.
A plan does not necessarily mean a rigid corset. But a plan can help to get a blogging rhythm and kill 2 birds with one stone.
On the one hand, it is easier for one to care for content regularly.
On the other hand, the readers regularly get new reading material, and this is very important to attract regular readers.