What is the content freshness?
Content freshness means first of all topicality(freshness). The timeliness of the content of blogs, websites and social media posts is, of course, one of the factors for a lot of website traffic. Therefore, topicality and high-quality content go hand in hand. Anyone who runs a business online cannot avoid online marketing strategies.
Where are your sites in the ranking, is your content fresh, is your news new, is your information up to date, what is your traffic like? These are some key questions to perfect your SEO campaign, be it on a blog or website. Because professional SEO means good website ranking on the SERP, SEO optimization is to be distinguished from paid search and SEA search engine advertising.
Sites, pages, topicality, and date of creation (content time)
The content of each page is read and evaluated by search engines. For example, through the Google Crawler. Various factors play a role in this.
On the one hand, the creation date of the content (content time) is checked, on the other hand, the linking or the backlink structure. So the links that lead to yours from other sites. This can also determine the topicality of a page and its content. Another factor is the measured visitor flow on the site itself. So always measure and analyze website traffic! Even the topicality of the topic can be measured technically, and this does not only mean big data. Google knows that the North Korea crisis, for example, is much more topical than the Cuba crisis.
All of these factors play a role in the topic of content freshness and should be part of the considerations for SEO online marketing.
An example: If you add a new page to your existing site today. So a blog article about football results and then advertise this on your social media channels. Then you will still get several visitors to your site today and also in the following days, which you can understand with tools such as Facebook Analytics. Including even new visitors who stop by for the first time.
But from a certain point in the not too distant future, the flow of visitors decreases again. The reason is apparent. Your content is out of date. Hardly anyone cares about yesterday’s football results. Accordingly, your page slips in the results of the rankings. The topicality is no longer given. The information on the page no longer counts as news and therefore also loses quality in the rankings.
What does content freshness bring you in Google ranking?
Google has a market share of over 90% in search engine inquiries worldwide.
There is no question whether the factors of Google ranking are essential for your website or not. Last but not least, the content freshness factor, which has been further reinforced by the Penguin 4.0 update, has been added.
The ranking factor was launched in 2011.
More precisely, everything started in November of the same year. Google carried out the so-called “Freshness Update”. According to their statements, the main thing was to include the topicality of the existing content of a website in the general search algorithm.
For example, when searching for “WM”, the most recent WM or the upcoming WM was shown in the search content, and older sporting events of this type were logically postponed. Of course, all this only applied to organic search results. For example, if you are looking for the legendary “WM 1990”, you have to describe it more precisely in the search, because the simple search term “legendary WM” leads you to hundreds of other sites.
Since a guide page or a blog, for example, has proven to be increasingly important for content marketing and SEO online marketing, many of these pages try to use the new Freshness Update for their ranking with current content.
What matters in the rankings in connection with content freshness will be discussed in more detail later.
Overview of the most important changes
- First of all, it is important what has changed due to the freshness factor when searching with Google.
- The freshness score is taken into account in addition to all other known SEO measures.
- It is also important that freshness points are created in comparison to other or similar websites and are not considered individually.
- “Freshness points” are awarded for the SEO ranking of sites and are among the important factors when searching with Google.
- Googlebot checks blogs, sites, pages and social media entries for the topicality, creation date, link history, and some other factors.
- The frequency of creating subpages of a domain is also taken into account.
- Google has gradually made adjustments to produce optimal search results. Current content takes precedence over older content with the same topics.
- The date the bots index the pages is also a factor.
- Google even goes so far as to measure a period and compare the newly indexed pages with each other. The results of this comparison are included in the scoring.
- The timeline of each page and the entire domain is also readout.
- A final component is user feedback. So the social user behavior of the readers in connection with your content.
Changes on the website
The extensive change in the content of a website (not the website design !) Can have a very positive effect on “freshness points”. However, if the changes are minimal, nothing will happen. As always, there is no exact data on when a replacement will be rewarded with freshness points.
However, it is clear that a simple change in the navigation bars or a change in the imprint has little or no influence on the freshness points.
On the other hand, adding new subpages or new content, as already mentioned, has a lot of influence.
The radical website relaunch is certainly a huge step.
However, this can lead to the fact that you get more freshness points right away and thus get better placement in search results.
Content freshness as an SEO measure must be considered as a ranking factor when operating business sites, social media marketing, but also when running blogs and information pages.
And to answer the initial question of the headline, what brings you content freshness in the ranking, the answer is simple. It brings you proper placement in the search results and enables you to address more users. Those who are smart and planned here can work their way up in the rankings.
Why you should do a content freshness
Fresh is Marketing; Fresh is Business and Content is King
Yesterday’s cold coffee is not selling well.
However, when it comes to marketing blogs, social media channels, websites or business pages, there is more to it than just bringing news, news, news because Fresh Content is multi-layered.
Anyone who regularly carries out content marketing measures or an SEO campaign can no longer avoid content freshness.
Fresh Content is merely unbeatable at Search Results.
An optimized website does not exist. The process must be repeated from time to time.
You certainly agree. But you can only really get a breath of fresh air and an upswing if you include content freshness in your considerations from the start.
Would you instead look at yesterday’s and outdated posts, or would you rather look at current ones? If you answer yes here, you will surely agree that the advantages of content freshness for your Google search, your ranking, you’re on-page SEO and many other factors are apparent.
In a networked world, information is out of date faster than you can watch.
Users increasingly view Up-to-dateness as quality. SEO marketing thrives on addressing the end-user at different levels. For blog marketing or marketing SEO, this includes the inclusion of the latest information, the processing of real news and much more.
Have you already found the basic topic of your blog or website? Great! Now it’s up to date. Proper internet marketing concerning Google only works if your content is fresh.
Fresh content generates traffic
Quality, results, time, rankings, search, marketing, information. These are all keywords that play a role in your online marketing measures in SEO. With constantly renewed or constantly new content, however, you can also generate traffic.
News is always and always exciting and is, therefore, click on more often than a historical or long past. If your business is to generate traffic with blogs and sites and is not located in the news area, you have to come up with a different type of topicality. You can find some options in the section “How to design content freshness successfully” below.
How you can successfully design content freshness
Matt Cuts statements on freshness
Matt Cuts, an American software developer and former head of the webspam team at Google, said in an interview what factors count for which websites.
It came out that all news areas that want to identify themselves as such should pay attention to timeliness and the number of hits so that the relevance remains in the rankings.
However, with corporate websites from other industries and blogs on other topic content, it is not so important to constantly add fresh content. The motto here is rather to prepare the existing content well and to renew or supplement it from time to time.
For example, to include image files, internal links, additional paragraphs or new knowledge and to replace or improve existing content.
Simple and new as a measure
The most straightforward measure is if you regularly create something new. Be it a post or a new picture with the correct caption uploaded to your gallery.
These simplest measures to keep your content fresh and up to date are still the best for your online marketing strategy.
Content republishing as a measure
Another effective measure to get freshness points and increase traffic is the so-called content republishing. Some key measures include the following.
Blog entries should not include dates or times. Such a statement seems outdated to readers. Also, manual redirects and the chains caused by them are avoided.
When revising the contribution, the revision date should, of course, be adjusted so that the contribution appears chronologically higher up.
Beware of URL changes. Although both the title and headings must be adjusted and changed, the URLs should remain untouched. This saves annoying redirects.
Of course, new aspects in certain subject areas must first be checked for their value. Whole sentences or paragraphs can be renewed upon closer examination. This gives your site more attention in terms of fresh quality.
In addition to changing the content of the pages themselves, further measures should be taken during content republishing.
An internal link should be refreshed accordingly.
Maybe you can reconnect the start page with the fresh content to draw attention to it. Related pages should be linked to each other anyway.
Put together a balanced social media marketing mix. So that your followers know that you have redesigned an old topic, you have to talk about it. This will quickly increase your website’s traffic again.
Yes, republishing is worthwhile in terms of content freshness and increased traffic. This technique is particularly appealing for timeless themes. Talking about specific things from time to time that are interesting in the long run is rewarded. You just have to make your own experiences and find out what works and what doesn’t.
The increased effort of monitoring your contributions is to the saved editorial effort. Editing a text is quicker than creating a completely new one.
Target group orientation as a measure
To give your business site, blog or website an advantage even before creating new content, you should first find out what your target group is looking for.
For this purpose, an analysis is recommended, in which you can carry out yourself with simple questions. This will create a target group definition.
How did your users find the content of your site?
How did your target group react to different content? (Social media behavior, link history, comments)
Which content do you think your users expect from you?
For analysis, simply use your attention when dealing with your users or tools such as the keyword planner from Google or other website analysis tools. Surveys and opinion polling are also adequate tools but are very time-consuming. However, it is also very informative and often genuine.
This also shows a real interest in the opinion of your users. This, in turn, gives sympathy points. Online competitor analysis also gives clues. FREE visibility analysis is a sensible first step to discover potential and to optimize it.
This enables you to generate target group-specific content and stay close to the pulse of your user community. This can only have a positive impact on the user experience, your online marketing concept, and your results.
The links that lead to your page but also the links that lead away from your page are very positive for search engine marketing and the search rankings of your blog or web page.
First, the links that lead to your page, the so-called backlinks. These are an indication to the search engine whether your page or domain link is popular or not. The more backlinks from other websites lead to or return to you, the better for your ranking. The time factor is also important here because a certain time frame is taken into account for the indexing of the actuality if the backlinks site is particularly busy, the better for you.
The other links are the ones that lead from your site to others. It is recommended to link to, particularly well-known and popular sites. This brings some users back to your page and also increases your popularity.
When creating new content, you should always consider whether a new subpage might be worthwhile because the regular creation of subpages is included in the assessment of your freshness.
It’s SEO Time!
It’s worth tackling yourself
If you carry out the measures mentioned and keep an eye on the numerous parameters and results for your search engine rankings, you will diligently collect freshness points.
Since your blog or page is certainly close to your heart, it is important that users can find you too. Investing time here or even making regular appointments to refresh your content or renew your page can be worth its weight in gold.
And if you can’t even make friends with investing so much time, there is an alternative for you in the next section.
The right search for managed services as an alternative
Since the whole SEO business in connection with search marketing takes a lot of time, it is recommended to use a managed service. Because Benjamin Franklin wrote: “Time is Money”.
The most important thing in the search is the exact information with which you feed the search query. If you are looking for a blog about Low Carb Diet, log in on Blog Low Carb Diet. And not just a diet blog.
Once you have found a managed service that offers all the measures you are looking for, take a look at their content freshness services.
There are simple alarm systems there.
According to the motto: “You haven’t brought a new blog entry online for a week!” Or “The information on your homepage is out of date, and you slip in the rankings!”
Some CMS systems already have such alarms or similar notification options.
Then there are content fillers or filling aids that offer significantly more quality than the previously mentioned alarms and notification options.
With blogs, in particular, the information that you provide to the user is important. If the quality is high and up-to-date, the number of users increases.
You should look for partners with these priorities if you don’t want to do everything yourself.