About two years ago, Google converted AdWords into Google Ads. Because the advertising platform has hardly been about keywords for a long time. Rather, ad formats with images are more important today. Sayings like “The power of pictures” or “A picture is worth a thousand words” have come across most of us in various places. … Read moreGoogle Ads & Images – You Should Use These Ad Formats With Images.
Google Discovery Ads In May, the big Google Marketing Live Event took place in California again, where innovations, announcements and insights around marketing, i.e. in principle Google Ads, topics are presented. One of these innovations are the so-called Google Discovery Ads, which were presented at the event and then on the Google Blog. This is a … Read moreGoogle Discovery Ads – A New Form Of Advertising
If you want to place paid ads in Google search results or on Google Maps, you can use the Google Ads tool. Google’s advertising system offers numerous options for creating and optimizing campaigns, such as different advertising goals, bid strategies, tracking variants and much more. Keeping track of all of this and knowing what is … Read moreOnline Advertising Made Easy With Google’s Smart Campaigns.
Would you like to generate leads through Google Ads? Traffic for your own website can be easily bought there. But ideally, Google Ads doesn’t just spend the budget on clicks, but becomes a sustainable lead machine! If you want to achieve this goal, there are a few things to consider. Generate More Leads Through Google … Read more6 Rules To Get More Leads Through Google Ads
Google Ads is one of the most effective marketing channels in online marketing. Of course, Google Ads is also interesting for lawyers and law firms. Many law firms shy away from relying on this marketing channel. Too expensive, too inefficient, not the right mandate requests. And it’s true: Google Ads (and Microsoft Bing) on topics … Read moreLaw Firm Marketing: How Law Firms Can Use Google Ads to Get More Clients Online
Retailers are currently confronted with a dynamic market situation that has rarely been seen. Nobody can say today how the pandemic will affect the upcoming Christmas shopping season. But despite the current challenges, demand is growing steadily. The Christmas season will probably be particularly relevant for retailers. In this guide, you will find best practices … Read moreGoogle Ads Tips For Retailers During The Holiday Season
Google Ads ad extensions are additional pieces of information that are added to ads either manually or automatically. Some are clickable, and some are not. With ad extensions, you can add additional information to your Google Ads text ads and create additional incentives to click. All currently available ad extensions are presented below. Different Google Ad Extensions … Read moreGoogle Ad Extensions to Boost Your CTR
Advertising by email, which is not a newsletter: Gmail ads have their own place in Google’s display network. But what does the advertising bring directly to the inbox of Gmail users? Where can I find Gmail Ads? First of all, the Gmail Sponsored Promotion (GSP) is hidden in the mailbox behind the tabs “Social Networks” … Read moreGmail Ads: That Brings The Ad In The Mailbox
At Google Marketing Live 2019, Google presented the “Discovery Ads”. For now, these ads will only be available through the Discover Feed in the Google app, YouTube, and Gmail. We explain the most important things about the new form of advertisements and the opportunities that arise for advertisers. What are Discovery Ads? The new ad format … Read moreGoogle Discovery Ads – How Does The Ad Format Work?
“How much does a Google Ad campaign cost? “: This is a question we hear all the time. When you want to get into CPC advertising to promote your products and services on the web, it is essential to have very clear ideas on the issue. The problem is that the answers are given very … Read moreHow Much Can An Ad Campaign On Google Ad Cost?