Digital Marketing, SEO, SMO, Wordpress, Social Media Marketing, Google Adwords, Facebook Ads, Linkedin Ads, Website Design.
In the big wide world of online and inbound marketing, a marketer is constantly confronted with different terms. It is essential to keep track of the jungle of technical jargon …
Read moreOwned, Earned, and Paid Media – What is the Difference and Benefit?
Use Black Friday for your online shop too. As every year, you will plan this year to start buying Christmas presents sooner. Your customers, who are just waiting for the …
Read moreHow can you use Black Friday for successful marketing in your online shop?
How does social selling work? The Corona crisis brings many problems for entrepreneurs: Should we sell despite the crisis? Should we discount products or give them away for free? How can …
Read moreOnline Sales: Guidelines For Social Selling For New Customer Acquisition
What is inbound marketing? Inbound marketing is about drawing potential customers’ attention to your company with relevant and helpful content and providing them with added value across the entire customer …
Does the IT industry also need inbound marketing? And is content necessary for good SaaS marketing? Definitely yes! We would even argue that digital products are particularly dependent on good …
Read moreInbound Marketing for IT & SaaS: Content Brings Customers
Customers who want to receive advertising out of their own interest are a direct hit from a marketing perspective. With permission marketing, companies can hit this very notch. In the following, …
Every entrepreneur would like to have a brand – a term, a picture, etc. that defines his product or his company. Ideally, everyone should only say Zewa to the paper …
Over the years, YouTube has become the largest video platform and the second largest search engine after Google. Whoever “made it here” gets not only a lot of media attention …
What is search engine marketing? What does SEM mean? Search Engine Marketing (SEM) is a branch of online marketing. SEM deals with all measures to position a website for keywords in the organic …
Can’t get conversions on your website even though the traffic is right? One of the reasons why many page visitors fail to take the desired action could be your landing …
Read moreLanding Page Optimization: 10 Steps To A Better Conversion Rate