Mobile Ranking Losses Due To Google Interstitial Penalty

Google Interstitial Penalty

Google is constantly striving to improve the user experience on websites – especially for mobile users. For this reason, the Interstitial Penalty was rolled out in January 2017, as a result of which the affected websites can significantly lose mobile rankings and visibility. What is behind this penalty, what effects it can have and how … Read moreMobile Ranking Losses Due To Google Interstitial Penalty

Google Rolls Out Core Update From December 2020

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So there is still a Google core update this year: Google has just announced that the ‘December 2020’ core update will now be rolled out. It will be interesting to see what effects the update will have. Only a few had expected a Google Core update this year. Although the last core update from May was more … Read moreGoogle Rolls Out Core Update From December 2020

New features in the Ad Manager: Google Pushes Monetization Via Audio Ads

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So that publishers can better monetize their audio inventories and generate more demand from advertisers, the Google Ad Manager now provides extended support for audio ads – right up to Programmatic Guaranteed. Audio advertising is one of the oldest forms of advertising, but in the digital space, it often lags behind display advertising when it … Read moreNew features in the Ad Manager: Google Pushes Monetization Via Audio Ads

Different From Google: Bing Explains Ranking Factors In New Webmaster Guidelines

Bing update

With the update of the guidelines, the search engine provides information on relevant ranking factors and makes it clear which aspects are taken into account for the ranking in contrast to Google. At the end of June, Bing, the most relevant search engine in the world after Google, published a renewed version of its own … Read moreDifferent From Google: Bing Explains Ranking Factors In New Webmaster Guidelines

Google Tests Trendy Search Queries As Suggestions In The Search Bar

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Years ago, Google was already testing trendy searches on mobile that display similar suggestions to autocomplete. Such a test for desktop has now been discovered. Anyone looking for something on Google rarely has to type in the entire search query thanks to the Autocomplete feature. Because the suggestions that Google gives as possible completions often … Read moreGoogle Tests Trendy Search Queries As Suggestions In The Search Bar

Insights Into The Facebook Ads System – This Is Important When Designing Ads

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Anyone trying to reach customers online needs good ads and insights into how Facebook’s advertising system works. A new blog post clarifies. In 2020, smaller companies will increasingly try to reach their potential customers online. This was particularly encouraged by the corona crisis. Facebook now wants to help these companies and publishes a blog post that explains how … Read moreInsights Into The Facebook Ads System – This Is Important When Designing Ads

New ranking factor at Google: Page Experience focuses on users

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In the future, Google will combine UX-based signals and Core Web Vitals to measure the ranking based on the page experience. The key message from Google’s latest announcement on the Webmasters Central Blog is not surprising: users prefer websites with a strong experience. However, it could be surprising for SEOs that Google initiates a change in the ranking … Read moreNew ranking factor at Google: Page Experience focuses on users

Facebook Is Working On The Cross Posting Of Stories On Instagram

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For a long time, users have been able to share their Instagram stories directly on Facebook. Now Facebook is experimenting with a cross-posting in the other direction.   Stories – that is the format of the time, and although Snapchat can be considered the platform that introduced it, Instagram, in particular, has its enormous popularity … Read moreFacebook Is Working On The Cross Posting Of Stories On Instagram

No SEO without Google…

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Professional SEO is only possible if you understand Google. The history of search engine optimization begins in 1993. The Internet was launched for the public by Netscape or, a year later, made palatable to end-users with Internet Explorer. The major milestone in search engine optimization dates; however, in 1998: the founding of the search engine … Read moreNo SEO without Google…

Google Ads Is Testing New Tracking Categories For Conversions

google new update

Tracking website conversions on Google Ads could become even more granular in the future. A test that has now been discovered shows new options and a breakdown into sales and leads. New website conversion tracking categories on Google Ads, source: Yatin Mulay If you advertise on Google, the goal is to achieve as many conversions as possible. … Read moreGoogle Ads Is Testing New Tracking Categories For Conversions