What is storytelling in marketing? Storytelling is a method of conveying information in the form of stories. Storytelling Marketing has already established itself as a successful marketing tool. Stories are created around a product, a brand, or a company, which should make the potential customer feel emotionally addressed. The storytelling marketing should primarily achieve the following goals: … Read moreStorytelling Marketing – So It Will Be Convincing!
The truffle pig and humans have much in common. Especially when it comes to the noble tuber fungi: truffles. Truffles are the most expensive mushrooms in the world. Because they are rare and tasty, they only grow underground under the roots of individual trees. A truffle pig can still smell the scent of the truffle … Read moreContent Research: 8 Steps To Create Great Content With Solid Research
Whether content is the king, the queen or just the butler, let’s face it. One thing is for sure: the content marketing pig has been driven through the online world for years now, it was smeared with neatly many buzzwords, and still, seemingly put so few (felt) on content marketing. What is Content Marketing? By … Read moreContent Marketing Beginner Guide: What is Content Marketing?