You sell as little barbecue equipment in January as a garden pool. Every dealer knows that of course—seasonal goods. Advertising is not worth it. But how is it actually with content marketing, where it’s about more than the next buyer? Content is almost always a whole bunch of topics related to your products and services. … Read moreWhy You Should Plan For Seasonal Content
Generation Z has to be on the way to the largest consumer group in the world. Their influence on the direction of today’s companies is already evident. But who exactly is Generation Z, and how do I address them? We have put together 7 measures to help you attract the attention of this young target group. Viewed worldwide – … Read moreGeneration Z Marketing: 7 Measures To Inspire Young People
It is hard to imagine a company without content marketing. The big companies care about delivering good content to their customers, but the small and medium-sized companies are attaching increasing importance to this area of marketing. And rightly so: in 2020 there are again many trends that will play a major role this year. We … Read more7 Content Marketing Trends that await us in 2020
Regardless of whether it is about content for a blog, guide, or social media, its quality and relevance for the users is of great importance. Because only if it is of interest to the target group, will it be read and ideally distributed by them on the Internet. In order to find relevant content and … Read moreContent On Time: What Are The Advantages of an Editorial Plan?
What is inbound marketing? Inbound marketing is about drawing potential customers’ attention to your company with relevant and helpful content and providing them with added value across the entire customer experience – via your website, blog, and social media. Meanwhile, potential customers have the opportunity to interact with you via email, chat, and other channels. … Read moreA Brief Guide on Inbound Marketing
The content audit corresponds to an inventory and evaluation of company content. This precise examination of all content serves as the basis for strategic planning in further content marketing. Lessons can be learned, for example, for future topic research and format selection. At the same time, existing resources also benefit from measures that result from … Read moreContent Audit – How is content analyzed and what are its consequences?
How up-to-date, useful, and helpful is your website content? Why you should carry out a content audit regularly – and how you can best do it. Many blogs and corporate websites accumulate content for years without anyone looking at them or questioning them again. So that your digital content remains relevant and useful for users, you should … Read moreIs My Content Still Relevant? You Should Ask Yourself These 6 Questions.
Added value = more customers: Intelligent content marketing can conquer the digital world. You can find tips for a good content marketing strategy in this article. Pull marketing is aimed directly at the end consumer and aims to ensure that customers approach you in a demand-oriented manner. In the generation of leads in B2B online … Read moreContent Marketing To Scale Digital Growth In B2B
Your content has been created, and now you just have to wait? Unfortunately, no. So that your target group sees your content, you need the right strategy for your content distribution. I explain what this is and how it works using practical examples. So stay tuned. With a targeted content distribution, you send your content … Read moreContent Distribution – That's How You Spread Your Content Properly
What is the content freshness? Content freshness means first of all topicality(freshness). The timeliness of the content of blogs, websites and social media posts is, of course, one of the factors for a lot of website traffic. Therefore, topicality and high-quality content go hand in hand. Anyone who runs a business online cannot avoid online … Read moreContent Freshness – Why It Is Helpful For Your SEO