What is inbound marketing? Inbound marketing is about drawing potential customers’ attention to your company with relevant and helpful content and providing them with added value across the entire customer …
The content audit corresponds to an inventory and evaluation of company content. This precise examination of all content serves as the basis for strategic planning in further content marketing. Lessons …
Read moreContent Audit – How is content analyzed and what are its consequences?
How up-to-date, useful, and helpful is your website content? Why you should carry out a content audit regularly – and how you can best do it. Many blogs and corporate …
Read moreIs My Content Still Relevant? You Should Ask Yourself These 6 Questions.
Added value = more customers: Intelligent content marketing can conquer the digital world. You can find tips for a good content marketing strategy in this article. Pull marketing is aimed …
Your content has been created, and now you just have to wait? Unfortunately, no. So that your target group sees your content, you need the right strategy for your content …
Read moreContent Distribution – That's How You Spread Your Content Properly
What is the content freshness? Content freshness means first of all topicality(freshness). The timeliness of the content of blogs, websites and social media posts is, of course, one of the …
What is storytelling in marketing? Storytelling is a method of conveying information in the form of stories. Storytelling Marketing has already established itself as a successful marketing tool. Stories are created around …
The truffle pig and humans have much in common. Especially when it comes to the noble tuber fungi: truffles. Truffles are the most expensive mushrooms in the world. Because they …
Read moreContent Research: 8 Steps To Create Great Content With Solid Research
Whether content is the king, the queen or just the butler, let’s face it. One thing is for sure: the content marketing pig has been driven through the online world …
Read moreContent Marketing Beginner Guide: What is Content Marketing?