Why You Should Plan For Seasonal Content
You sell as little barbecue equipment in January as a garden pool. Every dealer knows that of course—seasonal goods. Advertising is not worth it. But how is it actually with …
Content Marketing
Generation Z Marketing: 7 Measures To Inspire Young People
Generation Z has to be on the way to the largest consumer group in the world. Their influence on the direction of today’s companies is already evident. But who exactly is Generation …
Read moreGeneration Z Marketing: 7 Measures To Inspire Young People
7 Content Marketing Trends that await us in 2020
It is hard to imagine a company without content marketing. The big companies care about delivering good content to their customers, but the small and medium-sized companies are attaching increasing …
Content On Time: What Are The Advantages of an Editorial Plan?
Regardless of whether it is about content for a blog, guide, or social media, its quality and relevance for the users is of great importance. Because only if it is …
Read moreContent On Time: What Are The Advantages of an Editorial Plan?
A Brief Guide on Inbound Marketing
What is inbound marketing? Inbound marketing is about drawing potential customers’ attention to your company with relevant and helpful content and providing them with added value across the entire customer …
Content Audit – How is content analyzed and what are its consequences?
The content audit corresponds to an inventory and evaluation of company content. This precise examination of all content serves as the basis for strategic planning in further content marketing. Lessons …
Read moreContent Audit – How is content analyzed and what are its consequences?
Is My Content Still Relevant? You Should Ask Yourself These 6 Questions.
How up-to-date, useful, and helpful is your website content? Why you should carry out a content audit regularly – and how you can best do it. Many blogs and corporate …
Read moreIs My Content Still Relevant? You Should Ask Yourself These 6 Questions.
Content Marketing To Scale Digital Growth In B2B
Added value = more customers: Intelligent content marketing can conquer the digital world. You can find tips for a good content marketing strategy in this article. Pull marketing is aimed …
Content Distribution – That's How You Spread Your Content Properly
Your content has been created, and now you just have to wait? Unfortunately, no. So that your target group sees your content, you need the right strategy for your content …
Read moreContent Distribution – That's How You Spread Your Content Properly
Content Freshness – Why It Is Helpful For Your SEO
What is the content freshness? Content freshness means first of all topicality(freshness). The timeliness of the content of blogs, websites and social media posts is, of course, one of the …