Bounce Rate in Google Analytics

The bounce rate in Google Analytics is the percentage of sessions on your website in which users visit a page and then leave it again. Sounds logical right? But what is the difference to the dropout rate? Learn in this article what is behind the terms.

What is the bounce rate?

The bounce rate is the percentage of visitors to a website who leave the page again without visiting another subpage of the respective domain. So, unlike the exit rate, there is always only one single page view.

What is the dropout rate?

The exit rate is the percentage of visitors to a page who leave the website on exactly this page. In contrast to the bounce rate, the exit rate involves multiple page views on the website.

Is a high bounce rate bad?

Whether a bounce rate is good or bad cannot be said across the board – however, values ​​up to 60% are generally regarded as normal.

Read the bounce rate carefully.

To really understand your bounce rate, you should look at it from different angles:

  • The report Audience Overview you find the bounce rate for your site altogether
  • The Channels report shows the bounce rates for each channel grouping
  • The All hits report shows you the bounce rates for every combination of source and medium of the users
  • The All Pages report shows the bounce rates for individual pages

This breakdown enables you to find out whether your bounce rate is generally high or whether it is based on factors such as a certain combination of source and medium or on certain websites.

Done! In this chapter, you learned the difference between the bounce rate and the exit rate. In the next and last chapter of this guide, we will deal with the exit page.