Mailchimp Alternative: 9 Email Marketing Tools Compared

If you want to be successful on the internet, good email marketing is essential. You generate leads and want to turn them into customers, and it is best that they buy your products or services on a regular basis. 

With good email marketing software, you can write to your customers fully automatically and send them new purchase recommendations based on their purchases or inclinations. With A / B split tests, you can also test different scenarios. Good software will make your work a lot easier.

Products like Mailchimp are therefore essential. Mailchimp quickly becomes expensive as the number of contacts increases. We’ll show you the 9 best Mailchimp alternatives.

Mailchimp Alternative: You should know these 9 alternatives to Mailchimp

Mailchimp has been a fixture in the field of email marketing software providers for many years. Many customers are satisfied with Mailchimp, and this software has everything you need for successful email marketing. But of course, there are more providers on the market. 

In this article, we want to show you the 9 best alternatives to Mailchimp so that you can find out which provider is the most interesting for you. Maybe there is an alternative for you so that you too can do effective and affordable email marketing.

ActiveCampaign

If you are looking for email marketing software with a capitalization emphasis on automation, then you have come to the right place at ActiveCampaign. You can set up autoresponder emails based on many different conditions. The CRM system includes so-called deals, which allow you to add notes to your contacts, make appointments or just write a message. 

The American company, unfortunately, only offers the support documents in English. This could definitely be improved. In addition to the automated processes, Active Campaign also offers comprehensive reporting and very good deliverability of emails. The operation of ActiveCampaign is comprehensive and in no way suitable for beginners. 

But if you have a company that wants to do serious email marketing, ActiveCampaign is the right product for you.

GDPR conformity:

No

A / B testing:

Yes

Costs:

500 subscribers: $15 / month

1000 subscribers: $29 / month

2500 subscribers: $55 / month

5000 subscribers: $99 / month

Benefits:

Powerful automation, thorough reporting

Disadvantage:

Long training period

Rapidmail

If you are looking for an inexpensive entry-level variant for your email marketing campaigns, then Rapidmail is the right place for you. Rapidmail’s software is easy to use and is essentially suitable for small mailers. With the Rapidmail solution, you should be able to concentrate on the essentials. 

With the editor, you can easily edit your content, but unfortunately, there is no access to the HTML code in the Rapidmail software. Classic email campaigns, regular emails and event emails are no problem for Rapidmail. An A / B test function is also integrated into the editor. The email automation can be used to create autoresponders or follow-up mails; you can manage lists and easily create forms with the form editor. 

Rapidmail works reliably and always achieves solid deliverability rates. You can also draw on many reports and analyzes to optimize your campaigns. The software is available in many languages, including English, Spanish, Italian and many more.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

500 subscribers: €9 / month

1000 subscribers: €12.80 / month

2500 subscribers: €24.20 / month

5000 subscribers: €39.40 / month

Benefits:

Good template editor

Disadvantage:

Limited functions and automations

Hubspot

If you are looking for an all-in-one solution to coordinate and implement your marketing measures, Hubspot could be a good solution for you. Hubspot is software for inbound marketing with an integrated CRM system. So you have many functions that support you in your campaigns. 

At Hubspot, your contacts are saved with all important information in a central database. You can also set up and carry out your lead generation very easily with Hubspot. With the integrated content management system, you can create and manage your website or blog.

With the software’s email marketing functions, you can conveniently send your regular emails and even set up automated emails. Autoresponders aren’t a problem either. 

This will make your workflow much easier. With the software from Hubspot, you also have the possibility to manage all your social media channels, and you get comprehensive reports and analyzes on the most important processes. Hubspot’s pricing system is very flexible. You choose the tariff that is best suited to your needs. This depends on the number of your subscribers. For starters, there is also a free plan with some basic functions.

GDPR conformity:

Yes

A / B testing:

No

Costs:

Free: €0 / month

Starter: €46 / month

Basic: €185 / month

Professional: €740 / month

Enterprise: €2200 / month

Benefits:

Lots of functions

Disadvantage:

Difficult to use

Constant Contact

If you are looking for an easy-to-use tool for your email marketing activities, Constant Contact could be the right one for you. Constant Contact comes around the corner with a ton of features. 

This includes, for example, solid list and subscriber management, A / B split tests, autoresponders and even event-controlled mails. There are a ton of templates you can use, and everything is optimized for mobile use. 

Constant Contact even has its own image library, and the software enables you to conduct customer surveys. You can manage your campaigns clearly and get many different reports and analyzes available.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

E-Mail: from 18€ / month

E-Mail Plus: from 48€ / month

Benefits:

Lots of useful functions

Disadvantage:

There is no price tier for small businesses

Mailjet

If you want to implement your email marketing campaigns with Mailjet, you will get a good product for an affordable price. A great advantage of the Mailjet software is that it can be used by many users. This makes working in a team particularly easy and efficient. The low price is also a weighty argument in favor of the Mailjet software. 

Mailjet is particularly easy to use. The creation of contact lists, the editing of newsletter templates or the automation processes, everything is child’s play. The reliability of the delivery is also impressive. 

The low price then has its limits, and you only get a limited range of automated processes. With the reports and analyzes provided, you have an overview of the campaigns you have created. However, there is no editor for your landing pages.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

6,000 subscribers: $0 / month

30,000 subscribers: $9.65 / month

60,000 subscribers: $18.95 / month

150,000 subscribers: $68.95 / month

Benefits:

Multi-user friendliness in teams

Disadvantage:

Limited automation functions

CleverReach

CleverReach’s software is one of the largest providers of email marketing solutions. . The software offers many useful functions that should now be examined in more detail.

This is not so often the case with competing providers. If you are a frequent sender of emails, CleverReach is also a good choice thanks to the flat-rate tariffs. The whole thing has its price, of course, and so Cleverreach is by far not the cheapest provider on the market. 

The editor of the software is solidly structured, and you can move everything where it belongs via drag & drop. You can create campaigns, carry out A / B split tests, adopt ready-made designs and manage your lists or import external lists. Of course, Cleverreach also offers comprehensive reports and analyzes.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

250 subscribers: 0€ / month

500 subscribers: 15€ / month

1000 subscribers: 20€ / month

2500 subscribers: 35€ / month

Benefits:

Large range of functions, automated emails and a free tariff

Disadvantage:

Prices are comparatively high

GetResponse

GetResponse is another big US company when it comes to email marketing. If you use the GetResponse software, you will get many intelligent automation functions for your emails and lists. You get a huge selection of templates that are optimized for use with mobile devices. 

The auto tunnel function allows you to create your own landing pages for your campaigns, and even webinars can be set up about it. Thanks to a simple navigation box, you can always reach the most important things very quickly. 

The editor requires a little training period but is then easy to use. Unfortunately, a style editor is missing. You can easily carry out individual campaigns, follow-up mails, autoresponders, A / B split tests and RSS campaigns with the CleverReach software. 

List management and a form editor are of course also included for you. In terms of deliverability, GetResponse could do a little better and more often end up in the spam filter.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

1000 subscribers: 13€ / month

2500 subscribers: 22€ / month

5000 subscribers: 40€ / month

10000 subscribers: 59€ / month

Benefits:

Intelligent automation and excellent auto tunnel functions

Disadvantage:

Weaknesses in delivery

SendInBlue

The provider of email marketing software SendInBlue has been around for 8 years, and this company would like to become the best newsletter tool in Europe. After taking over Newsletter2Go, the company now has around 80,000 customers. SendInBlue is suitable for you and your campaigns if you need solid automation processes that you want to send via different channels. 

The software is less suitable if you need different logins for you and your team. These are only available in the more expensive tariffs. SendInBlue could have done a little more with the user interface, but the editor is very easy and intuitive to use. You can send classic mail, transaction-based newsletters, A / B tests and autoresponders. 

The management of the lists is also very easy and manageable for everyone. You can view all common reports and analyzes at SendInBlue. Integration of Google Analytics is also included. As a rule, deliverability is also reliable.

GDPR conformity:

Yes

A / B testing:

Yes

Costs:

300 subscribers: 0€ / month

2500 subscribers: 19€ / month

5000 subscribers: 39€ / month

7500 subscribers: 59€ / month

Benefits:

Landing Page Editor and Unlimited Contacts

Disadvantage:

No flat-rate tariffs

AWeber

With the software from AWeber, small companies, in particular, have the opportunity to plan and implement their marketing campaigns. Creating newsletters and automated emails is no problem at all. At AWeber, you get all the basic functions at a price that could meanwhile be cheaper compared to the market. 

You can use the existing editor to create your mails via drag and drop. With the option of a 30-day test phase, you can put all functions of the software through their paces. AWeber also provides its customers with an image database that now includes over 6000 images. A / B split testing and the creation of landing pages are also no problem for AWeber.

GDPR conformity:

No

A / B testing:

Yes

Costs:

Free: $0 

Pro: from $16.15 / month

Benefits:

Lots of helpful functions

Disadvantage:

Partly antiquated user guidance

Which alternative to Mailchimp do you choose?

The providers of email marketing software are very different, and there is something for everyone. There are inexpensive solutions for smaller providers, but also extensive solutions for large companies. 

Many software providers provide you with the most important functions for useful email marketing, and other providers have a range of offers that knows no upper limits. Now that we have introduced you to 9 providers, you can now get a better picture. Which software will you choose?