Instagram is one of the largest networks for sharing image and video content. Meanwhile, the platform is no longer just a social network, but a source of inspiration, marketing tool, advertising space, and workplace for numerous influencers. But the app is not the only one on the market with its functions.
15 Instagram alternatives.
Like Instagram, Pinterest lives from the image and sometimes video content. In contrast to the social network Instagram, Pinterest is more of a source of inspiration and a digital mood board. The so-called pins (posts) can be saved on your boards.
The boards act like folders: They can be created on different topics and equipped with your own as well as with external pins. Especially for blogs and magazines, Pinterest is a great platform for conveying content creatively and bundled in the form of image formats
Tumblr’s microblogging platform has been a trendsetter for many Internet publications since it was first published – such as the legendary “meme” format. Users can create their own small blog in the network and fill it with photos, gifs, audio or video files, and exciting texts. Over 509 million blogs on a wide variety of topics already exist on Tumblr.
The blog posts can be” “commented on and liked. In addition to memes and classic photography postings, a variety of other inspiring and entertaining formats are also published. As on Instagram, hashtags are used to categorize the posts.
TikTok has captured the hearts of users in a very short time. Since its launch in 2017, the app has already had 100 million users in Europe alone. The platform is all about short video content and challenges. The clips can be recorded, edited, and supplemented with various effects with the app itself. The application is so popular that Instagram has jumped on the bandwagon and is imitating TikToks format with the new “Reel” function.
Instagram has also copied a lot from the social network Snapchat. The animated filters (with dog ears) were initially available on Snapchat – as was the popular story format. Instagram recognized the popularity quickly and introduced the functions itself.
Unlike Instagram, Snapchat doesn’t have a real feed; content is shared here in the story or via direct message. The stories consist of photos or short videos and are visible for 24 hours. Commercial video clips can also be found on the “Discover” page.
Reddit unites the most diverse communities and has more than 430 million active users per month. The platform is particularly popular in the USA. In addition to image content, videos and exciting stories are also shared on the platform.
Each user can set different interests and will receive a news feed based on this. The published posts can be commented on and rated. You can “vote” both upwards and downwards.
9Gag is an entertainment platform made up of funny pictures, memes, gifs, and videos. As on Reddit, content can also be “upvoted” and “downvoted” here. The content is sorted into the categories “Hot”, “Fresh,” and “Trending” based on the rating.
In addition, there are various sub-categories in the navigation that are curated by 9Gag. As on Instagram, you can also get a verified account on 9Gag. This mainly happens when you post relevant content for the community.
Flickr is an image and video platform in which your own creations can be edited and published. The network is particularly popular with the photographer community as it also offers the option of sorting photos into albums. The uploads can either be shared with the entire community or with private individuals.
The uploaded photos can be commented on, liked, and recommended by the users.
Vero means “truth” – because the platform wants to bring authenticity back to social networks. In contrast to the other platforms, the application is not free. Vero completely dispenses with advertisements and is therefore based on a subscription model.
Images, videos, music, locations, and link content can be shared. As in the early days of Instagram, Vero will display all content from users you follow. The network deliberately dispenses with an algorithm that evaluates and sorts the content.
Depop is a modern flea market app that has taken a look and feel of Instagram. Many influencers use the app as a kind of extension to Instagram to sell clothes or other products. The offered parts are presented in the account in a grid format. The posts can also be liked, commented on, or saved.
The app’s start page is categorized as “Made for you,” “Discover sellers,” and “Things we love.” Depop is therefore not only suitable for selling and buying clothes, but also for inquiring about current and past fashion trends.
The Deviantart platform has existed since 2000 and, with over 48 million registered users, is one of the pioneers of the image network movement. Above all, artists and photographers are represented on the platform. The posts are assigned to different categories using tags and can be favored and commented on by the community.
A source of inspiration and probably the most important platform for artists and graphic designers is Dribbble. Users can upload their projects here in the form of photos and videos. These are then shown in the search results using so-called “shots”. The published posts can be liked and saved by the community.
However, Dribbble is used not only by designers but also by companies. Because the platform is ideally suited to find freelancers for your own projects: The publications give you a direct visual insight into the work of the respective creator, and you can get an idea of his performance for yourself.
Of course, Facebook must also be listed in a list of Instagram alternatives. Even though Instagram itself is now part of Facebook, the two networks have influenced each other in many ways.
In the beginning, it was pure text posts on Facebook, but images and video formats have also become more and more established in the largest social media network. The story format was recently adopted on Facebook, in which spontaneous recordings from everyday life are uploaded.
Image and video content is also becoming increasingly important in the LinkedIn business network. Although the target audience here is different from Instagram, the posts are increasingly being packaged in visual storytelling formats.
IGTV was initially designed as a stand-alone app but has now also been integrated into Instagram. The application specializes in video content that can be up to an hour-long. It is, therefore, particularly suitable for content that requires explanation.
Brands can use the format ideally to present products or to give a deeper insight into the company. The videos can be uploaded via the IGTV app as well as via the Instagram app itself.
Similar Depop also is LIKEtoKNOW.it a shopping app. Influencers, in particular, use the application to link products that can be seen within an image. The app was created when Instagram itself did not yet have a shopping function.
But although Instagram now offers the function for companies and some influencers, LIKEtoKNOW. It is still the better option for many creators to do affiliate marketing with their posts.
Instagram has undoubtedly become the most popular image and video network. But there are a number of alternatives that can hold a candle to the popular app or even pioneered some functions of Instagram itself. Have fun browsing!