Backlink Test – What It Brings And What It Is Important For

A regular backlink test is important for the quality of your website. Because you check and maintain the backlinks, which are of great importance for the ranking of your website, this sub-area of ​​search engine optimization is primarily concerned with so-called link building. You link your content specifically in blogs, forums, and online magazines.

What do you have to consider when building links?

Search Engine Optimization(SEO) has become increasingly important for companies and website operators in recent years. In addition to the factors of on-page SEOoff-site SEO, in particular, has a major impact on the success of a website. This includes building the backlink and the associated backlink test. This increases the attractiveness of your website and your website ranking. Those who rely on professional  SEO online marketing are often particularly successful. If your site has more traffic, you will not only reach more readers with your content. You also strengthen the ranking of your homepage for important one’s Focus keywords.

There are several things to consider when it comes to link building. Backlinks do not necessarily have a positive effect on the positioning of your page on Google and other search engines. A link can also be counterproductive. Beginners often find it difficult to assess how a particular link works. Analysis tools will help you with this. These also help you to see the number and quality of your back-references quickly.

This is why you will learn in this article:

  • what a backlink test is
  • what advantages backlink tools offer for your company and
  • which tools are popular.

You will also receive valuable tips that can significantly increase your success in building links.

What is a backlink test?

In the Offpage SEO, you put a link to your content on as many suitable websites as possible. This so-called link building has two decisive advantages for your Google ranking. Depending on the website traffic and the quality of the link, some of the visitors follow the link to your page. This increases your click-through rate ( CTR ). The additional traffic improves your placement for frequently searched keywords. However, the technical aspect of link building is even more important. The linking of high-quality content on a website that is similar to yours, Google & Co evaluates as proof of the high quality of your content.

backlink test

Backlinks are correspondingly important for search engine optimization. This makes a backlink test essential. The use of high-frequency keywords in texts and the headings on your domains is also crucial. Many companies use relevant blogs and forums to build links. They also rely on social networks. In this way, you can promote particularly useful articles on interesting topics. However, not every link is well suited for SEO online marketing. That is why a backlink test with a backlink tool is essential for the success of your content marketing measures.

Various practical aids are used in the backlink check. Paid or free tools show you the number and quality of pages that link to your content. The check is possible for one domain or different domains. In this way, you can improve your link building on the one hand. On the other hand, you can also delete specific references that damage the Google ranking of your domain. Besides, the often free backlink checker gives you valuable tips on how you can structure your link more efficiently. This gives your e-commerce a boost and gives you new customers.

Backlink test – what is tested?

Backlink Checker searches the Internet for pages that link to your content. There are paid not only SEO tools but also many free ones. This gives you an overview of all backlinks, and you can have them deleted if necessary. Such programs show you not only external links but also internal links. This feature is especially useful for checking broken links. Many companies believe that every link has a positive effect on the ranking of their domain. Search engines such as Google with its Google Crawler rate the quality of the backlinks. If this is rated negative in the analysis, the link damages the ranking and, thus, the value of your domain.

Before you link your website to other websites, you should analyze the focus of the page in question. Often these are high-quality pages. However, other operators are more interested in using traffic for advertising. That is why you will find many advertisements and articles with misleading titles in some portals.

backlink test

Behind it is affiliate marketing, It does not necessarily offer added value, but should simply bring clicks. Google rated such sites negatively. If a link from one of these pages leads to your article, the ranking of your domain at Google & Co can deteriorate drastically. In addition to the subject of the linking pages, a good backlink checker also checks repetitions in link building.

Contrary to other tips, it is not advisable to refer to your website from all social media profiles daily. This will reduce the value of your existing links. Therefore, they only rely on high-quality backlinks.

Advantages of the backlink test

A backlink checker provides you with many useful tips on how you can make your link structure more efficient. This makes your online marketing measures more successful. The tools not only create a result list for you with the number and naming of all pages that link to your optimized website. You also assign additional information to each entry. These include:

  • the date
  • the topic of the page
  • the linked article
  • the benefit for certain keywords

In this way, you can easily see which references are good for your page and which backlinks are more likely to harm you. These webmaster tools also help you when it comes to the user-friendliness of your website. You have a good overview of the number and quality of the references.

You can usually have every link displayed in the evaluation that was set on your domain. This tells you whether one of your articles leads to an error page due to a typo. The software also notifies you when you need to delete a link to a broken page.

This can happen if the link target still existed when creating an older post. These incorrect references are not only annoying for the user. They also have a negative impact on the ranking on Google and other search engines. 

These tools are useful for a backlink test

You can find many software solutions on the Internet that deal with the link building of your domain. Before you download or buy, you should take a close look at the tools. Only a few programs bundle your backlinks and assign them to the outgoing pages. Many offers neither determine the topic of these websites, nor do they perform keyword research for the site. Without this information, an evaluation of the link quality is not possible. For this reason, you should choose an  SEO tool from a renowned provider.+

backlink test tools

The following software solutions offer you useful tips for link building your website:

  • Screaming frog
  • Seobility
  • SemRush
  • Ahref

Screaming frog

Many SEO experts use screaming frog for keyword analysis. The tool is also extremely useful for your link building. The provider updates the software regularly according to the latest guidelines for SEO measures from Google and Co. The tips are always up to date. Also, you can crawl up to 500 URLs in the free version that have a link to your website; You will be shown via the blogs or forums. In addition to the primary topic, you will learn more about relevant keywords and the traffic of the website. You can also use Screaming Frog to create an overview. You can download this as a PDF.

Backlink test using the best practice example

When using the tools, you should be guided by current best practices. This helps you to increase your ranking for high-frequency keywords and generate more traffic. You can use the software to create and link new content. You can also use it to check how well your content is accessible. This is particularly important for companies. After all, your content will only be displayed in search engines if it is easily accessible to the crawlers. At Google, this is the  Googlebot. In addition to internal links, you can also analyze the references made in other blogs.

If a website is not listed in your overview, you should revise the shared post again. Finally, the Robots.txt file is also important for your link building. It defines whether Google should follow the reference or ignore it. If your website only collects NoFollow links in all blogs, you will benefit from additional traffic. However, these domains are usually not well suited for link building. If you take into account the information provided by the software when linking, this increases the likelihood that your page will be ranked well.

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