Content Marketing is a marketing method that is intended to inform, animate and entertain target groups with valuable content. As part of corporate communication, content marketing pursues goals such as lead generation, reach, link building or SEO or brand building. Sub-areas in content marketing are PR, SEO, social media, email marketing, and content creation.
The primary goal here is not to sell the product but to specifically inform potential customers.
Content marketing is a marketing technique that is intended to address the target group with informative, advisory and entertaining content in order to convince them of their own company and its range of services or its own brand and to win or retain them as customers.
Three main goals for content marketing can be determined from both definitions.
- Brand positioning
- Customer acquisition
- Customer loyalty